Cannabis Marketing Platform Closes Advertising-Purchase Gap
Alpine IQ's new direct-to-menu media routes cannabis ads straight to retailer menus, enabling measurable ROI and solving long-standing attribution issues in the industry.
Category : Search result: marketing attribution
Giant Sticky Notes Campaign Encourages Halifax in 2026
A novel advertising campaign using oversized sticky notes has appeared across Halifax, urging residents to live their best lives in the new year. Discover the creative details.
2026: The Year of AI-Driven Marketing, Predicts NP Digital
NP Digital Canada reveals its 2026 digital marketing predictions, highlighting AI-driven discovery and the critical shift to first-party data for Canadian brands. Learn how to stay visible.
Corona's O'Tannenpalm Ad Legacy Extended with Yule Log
Corona marks 35 years of its iconic holiday ad with a new ambient 'Feliz Navidad Yule Log' video, offering a virtual beach escape for the festive season. Watch now on YouTube and Roku.
Josh Brolin on Trump's Marketing Genius and Friendship
Josh Brolin discusses his past friendship with Donald Trump, calling the former president a marketing genius who understands public sentiment. Read his full political take.
AI Country Song Sparks Ethics Debate Over Blanco Brown's Sound
The AI-generated country hit 'Walk My Walk' built using Blanco Brown's signature sound raises critical questions about music attribution and AI ethics in the industry.
Crakmedia Named a Best Workplace in Québec
Québec City's Crakmedia earns a spot on the Best Workplaces in Québec list by Great Place to Work Canada, recognized for its exceptional company culture.
Scientists criticize ultraprocessed food profits
Health experts expose how food manufacturers generate massive profits from unhealthy ultraprocessed products as countries implement marketing restrictions. Learn about the global response.
Canada Scales Back Greenwashing Rules
Federal government reduces greenwashing regulations scope, though specific changes remain unclear. Business community awaits details on revised environmental marketing rules.
California targets Canadians amid US travel boycott
As calls for a US travel boycott grow in Canada, California launches a charm offensive to woo back Canadian visitors with promises of sunshine and warm welcomes.
NFL's Game Plan for Female Fans Goes Beyond Pink
The NFL is implementing a comprehensive strategy to engage women fans through product innovation, content creation, and meaningful partnerships, recognizing their growing influence in football.
Snap Warns November Government Shutdown Could Hit Ad Market
Snap Inc. warns investors that a looming November government shutdown could severely impact the social media advertising landscape, creating uncertainty for tech companies reliant on digital marketing revenue.
Vendasta names Mark Brodahl Chief Revenue Officer
Saskatoon-based SaaS leader Vendasta strengthens its executive team with industry veteran Mark Brodahl to drive worldwide revenue growth and market expansion strategies.
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