Helping Boys Manage Anger: A Parent's Guide
Many parents worry about raising angry boys. Experts offer 5 key strategies to help boys understand and manage their emotions in healthy ways. Learn how to guide them.
Category : Search result: marketing psychology
UBC research reveals how product age descriptions influence value
A new University of British Columbia study finds how we describe a product's age, such as '10 years old' vs. 'vintage 2016,' significantly impacts perceived value. Discover the psychology behind consumer decisions.
Psychologist Examines Marner's Strained Leafs Departure
A sports psychologist delves into the unique pressures Mitch Marner faced in Toronto, exploring the fan dynamic and the emotional toll of being a scapegoat. Read the expert analysis.
Cannabis Marketing Platform Closes Advertising-Purchase Gap
Alpine IQ's new direct-to-menu media routes cannabis ads straight to retailer menus, enabling measurable ROI and solving long-standing attribution issues in the industry.
Psychologist Dives Into the Purpose and Meaning of Dreams
Psychologist Lisa Rowbottom shares insights on the purpose of dreams and recurring dreams. Discover what your mind is doing while you sleep.
Olympic Method for Handling Success and Failure
Explore the psychological strategies elite athletes use to navigate triumph and defeat, offering valuable lessons for everyday resilience ahead of the 2026 Winter Games.
How Olympians Think About Success and Failure
Explore the unique psychological strategies of Olympic athletes and how Canadians can apply their mindset to overcome personal and professional challenges. Learn from the best.
How Toxic Workplaces Damage Your Health and What to Do
Chronic work stress manifests in sleeplessness, headaches, and illness. Experts reveal the signs of a toxic job and actionable steps to protect your well-being.
Giant Sticky Notes Campaign Encourages Halifax in 2026
A novel advertising campaign using oversized sticky notes has appeared across Halifax, urging residents to live their best lives in the new year. Discover the creative details.
Expert Reveals Why New Year's Resolutions Often Fail
Clinical psychologist Kristin Reynolds explains why motivation fades and how setting realistic goals can protect your mental health. Learn the science behind lasting change.
Charline Labonté hired by Vancouver Goldeneyes
Former Team Canada goaltender Charline Labonté brings her elite experience and sports psychology expertise to the PWHL's Vancouver Goldeneyes as a player development consultant.
Mary Trump: Why Donald Puts His Name on Everything
Mary Trump offers a psychological analysis of her uncle's need to brand public spaces, linking it to a deep-seated need for love and validation. Read her full interview insights.
Why Canadians Overspend on Holiday Gifts
Explore the psychological and social pressures that drive Canadians to overspend during the holiday season, and discover strategies for more mindful gifting.
The Psychology Behind 'Clean Plate' Guilt
Explore the deep-rooted psychology, history, and economics behind the urge to finish your plate. Learn how to reframe 'last bite' guilt and eat more mindfully.
SUNshine Girl Carie: Psychology Student to Model
A look back at SUNshine Girl Carie, the 5-foot-4 Leo who was studying psychology when she posed in 2017. Discover her love for dance, fashion, and Louboutin heels.
2026: The Year of AI-Driven Marketing, Predicts NP Digital
NP Digital Canada reveals its 2026 digital marketing predictions, highlighting AI-driven discovery and the critical shift to first-party data for Canadian brands. Learn how to stay visible.
Psychologist's guide to talking to kids about Santa Claus
Registered psychologist Tammy Schamuhn offers expert advice for Canadian parents on navigating the important conversation about Santa Claus with their children this holiday season.
Corona's O'Tannenpalm Ad Legacy Extended with Yule Log
Corona marks 35 years of its iconic holiday ad with a new ambient 'Feliz Navidad Yule Log' video, offering a virtual beach escape for the festive season. Watch now on YouTube and Roku.
Sharp rise in teen mental health issues linked to phone ban
Tel-jeunes reports a significant increase in youth mental health struggles, partially tied to Quebec's school cellphone restrictions. Learn about the concerning trends and expert analysis.
Josh Brolin on Trump's Marketing Genius and Friendship
Josh Brolin discusses his past friendship with Donald Trump, calling the former president a marketing genius who understands public sentiment. Read his full political take.
Crakmedia Named a Best Workplace in Québec
Québec City's Crakmedia earns a spot on the Best Workplaces in Québec list by Great Place to Work Canada, recognized for its exceptional company culture.
Scientists criticize ultraprocessed food profits
Health experts expose how food manufacturers generate massive profits from unhealthy ultraprocessed products as countries implement marketing restrictions. Learn about the global response.
Science Proves Rock-Paper-Scissors Isn't Random
CTV science expert Dan Riskin reveals new research showing rock-paper-scissors moves follow predictable patterns. Discover the psychology behind this classic game.
Psychologist Answers: Is It a Phase or Does My Child Need Help?
Child psychologist Tania Johnson helps parents distinguish between normal development and concerning behavior. Learn when to seek professional support for your child's mental health.
Psychologist Exposes Racism in Mental Health Training
Dr. Jonathan Lassiter reveals how mandatory diversity projects in psychology programs perpetuate whiteness mindset and harm students of color. His powerful essay collection tackles systemic racism in mental health field.
Experts: Don't Let Money Scarcity Mindset Win
Financial experts warn against letting a money scarcity mindset dictate your decisions. Learn how to break free from financial fear and build a healthier relationship with your money in Canada.
Canada Scales Back Greenwashing Rules
Federal government reduces greenwashing regulations scope, though specific changes remain unclear. Business community awaits details on revised environmental marketing rules.
California targets Canadians amid US travel boycott
As calls for a US travel boycott grow in Canada, California launches a charm offensive to woo back Canadian visitors with promises of sunshine and warm welcomes.
Psychology Experts: Why Veterans Reject Trump
A groundbreaking analysis by mental health professionals explains the psychological factors driving veterans away from Donald Trump's 2024 campaign. Discover what brain science reveals about leadership preferences.
Why Trump's Anger Connects With Conservative America
New research reveals the deep psychological roots behind conservative support for Trump's aggressive rhetoric and why anger has become a powerful political force in America.
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