CNH (NYSE: CNH) has announced that three of its agricultural brands—Case IH, New Holland, and STEYR—have been honored with 2026 Red Dot Design Awards. The Red Dot award is one of the most prestigious global design competitions, recognizing products that excel in design quality, innovation, and usability.
Triple Recognition for Design Excellence
The winning tractor models are the Case IH Puma, the New Holland T7 Standard Wheelbase, and the STEYR Cervus CVT. These designs were selected for their outstanding combination of aesthetics, functionality, and user-centered features.
Lisa Jackson, Head of Design and UX at CNH, stated, "When design works seamlessly for our customers, it elevates both performance and pride of ownership. This recognition across multiple designs reflects our commitment to creating machines where distinctive, thoughtful design goes hand-in-hand with real-world value for farmers."
Case IH Puma
The Case IH Puma series features bold brand styling with an enhanced cab environment designed for long working days. Improvements include easier access, revised interior styling, increased storage, and upgraded in-cab displays to boost operator comfort and ease of use. Externally, a redesigned hood and lighting package improve forward visibility, while new LED fender taillights integrate safety with a distinctive visual signature.
New Holland T7 Standard Wheelbase
The New Holland T7 Standard Wheelbase stands out for its compact proportions, dynamic stance, and integrated functional elements that deliver better visibility, maneuverability, and operator comfort. It debuts New Holland's Dynamic Blue color, which will be gradually introduced across the product portfolio. Styling details such as the new hood shape, integrated cab access, LED lighting, and refined rear design blend aesthetics with practical benefits for everyday farming.
STEYR Cervus CVT
The STEYR Cervus CVT is the brand's first tractor with over 400 horsepower. It features distinctive new styling, combining high power output with compact dimensions for maximum flexibility. Practical features include easy service access, an advanced lighting concept with high-intensity hood and taillights, and a seamlessly integrated STEYR logo in the rear lights. Daytime running lights complete the modern design.
These awards underscore CNH's commitment to customer-driven design, functionality, and innovation. CNH Industrial is a world-class equipment, technology, and services company focused on innovation, sustainability, and productivity. Its global brands include Case IH, New Holland, and STEYR, among others, serving agriculture and construction sectors worldwide.
