VAURA Pilates, the premium reformer Pilates brand under the FIT House of Brands portfolio, officially opened its Menteng studio in Jakarta, Indonesia, on July 2, 2026. This opening marks the brand’s 10th studio globally and its first location in Indonesia, situated in one of Jakarta’s most sought-after areas for premium fitness.
Grand Opening Celebration
The studio celebrated its arrival with a ribbon-cutting ceremony and an opening weekend featuring live music, a photo booth, flash tattoos, and nail stations, reflecting VAURA’s commitment to the local community and partners.
Indonesia’s Growing Fitness Market
According to Nikkei Asia, Indonesia’s fitness industry has grown into a $2.3 billion market, driven by surging demand for premium, method-driven fitness experiences in urban centers like Jakarta. The Menteng location was deliberately selected due to its position within a premier luxury retail and lifestyle hub, making it a natural home for VAURA’s immersive, total-body conditioning experience.
Expansion Plans
The Jakarta opening signals a new era of growth for VAURA, with four additional U.S. locations set to open in San Mateo, California; Boston, Massachusetts; Tampa, Florida; and Prosper, Texas. The new studio joins the growing global network of FIT House of Brands, alongside F45 Training and FS8, as demand for premium, method-driven fitness accelerates worldwide.
Leadership Perspectives
“Reaching 10 VAURA studios is a meaningful milestone worth celebrating, and opening in Indonesia for the first time makes it that much more significant,” said Tom Dowd, CEO of FIT House of Brands. “VAURA is a market disruptor in the Pilates category with huge volumes and an exciting growth pipeline. Menteng is exactly where VAURA belongs. This community deserves a premium reformer experience like VAURA that goes beyond what most fitness enthusiasts are expecting.”
“It has been inspiring to watch the appetite for premium fitness increase year over year in this region,” said Anna Michau, Master Franchisee of VAURA Pilates in Southeast Asia and the GCC. “Jakarta has been on our radar for some time, and Menteng is the perfect home for VAURA. This community demands excellence, and that is exactly what VAURA delivers.”
About VAURA Pilates
VAURA is a high-energy fitness concept that fuses the precision of reformer Pilates with the dynamic power of athletic training. Every exercise targets muscles while elevating the heart rate, pushing conventional Pilates into new territory. Each 50-minute class is led by certified trainers and set to curated upbeat music under neon lights, creating an atmosphere that leaves members feeling more energized than when they walked in.
Studio Details
The VAURA Pilates Menteng studio is now open. For class schedules, membership information, and bookings, visit vaurapilates.com/studios/menteng or contact the studio directly at menteng@vaurapilates.com. Follow along on Instagram at @vaura_menteng.
Future Growth
VAURA’s growth trajectory extends beyond Indonesia and upcoming U.S. openings, with franchise opportunities on the horizon in London, Toronto, and additional U.S. and global markets.
