E*Trade in Advanced Talks to Lead SpaceX IPO for Retail Investors
Morgan Stanley's E*Trade unit is currently engaged in high-level discussions with SpaceX to spearhead the sale of initial public offering shares specifically targeted at retail investors, according to a recent Reuters report. This development could potentially see the brokerage platform favored over competing services from Robinhood Markets Inc. and SoFi Technologies Inc., two firms that have actively pitched for roles in the landmark offering.
Potential Exclusion of Robinhood and SoFi
SpaceX is reportedly considering cutting Robinhood and SoFi out of the IPO process entirely, despite their efforts to secure positions. Instead, the aerospace company would rely on Morgan Stanley to route shares reserved for retail investors through its E*Trade platform. This strategic move highlights the intense competition among financial institutions to participate in what is anticipated to be the largest IPO in history.
Reuters cited two unnamed sources familiar with the matter, indicating that these discussions are ongoing and could reshape the retail distribution landscape for the offering. The decision to potentially bypass Robinhood and SoFi underscores SpaceX's preference for established Wall Street partnerships in managing the complex public debut.
Retail Allocation and Competing Platforms
SpaceX could allocate as much as 30 percent of the IPO shares to retail investors, a significant portion that would help boost demand for the offering. Bloomberg News previously reported this allocation strategy, which aims to engage small investors in the historic event. Additionally, Fidelity Investments is also vying for an opportunity to distribute some of the shares on its trading platform, according to Reuters, citing one of the sources.
The involvement of multiple brokerage firms reflects the high stakes and widespread interest in the SpaceX IPO, which is expected to attract unprecedented attention from both institutional and individual investors.
IPO Timeline and Wall Street Involvement
SpaceX is set to file confidentially for its initial public offering as soon as this month, with potential fundraising reaching up to US$75 billion. Bloomberg News has reported that billionaire Elon Musk's company is preparing to brief prospective IPO investors in April, with executives providing key insights into the company's future plans and financial outlook.
Morgan Stanley is among a select group of Wall Street giants positioned to lead the IPO work. The roster also includes Bank of America Corp., Citigroup Inc., Goldman Sachs Group Inc., and JPMorgan Chase & Co., according to people with knowledge of the details. This collaboration of financial powerhouses underscores the magnitude and complexity of the offering.
Industry Response and Future Implications
Representatives for SpaceX, Morgan Stanley, E*Trade, Fidelity, Robinhood, and SoFi did not immediately respond to Bloomberg's requests for comment, leaving the financial community speculating about the final arrangements. The potential exclusion of Robinhood and SoFi could signal a shift in how major IPOs approach retail investor engagement, favoring traditional brokerage relationships over newer fintech platforms.
As the IPO process advances, market observers will closely monitor how these discussions evolve and what they mean for the future of retail participation in high-profile public offerings. The SpaceX IPO is not only a milestone for the aerospace industry but also a test case for integrating small investors into monumental financial events.



