Coors Light Canada has unveiled a limited-edition 'Tall Girl' beer can to celebrate its new partnership with the Toronto Tempo, Canada's first WNBA team. The 473 mL cans will be available for purchase exclusively at the Tempo's home games on July 5 and July 8, 2026, at Coca-Cola Coliseum.
Partnership Background
Last month, Coors Light became the official beer of the Toronto Tempo, marking the brand's entry into women's professional basketball in Canada. The partnership builds on Coors Light's 31-year history with the Toronto Raptors, extending its support to women's sports.
Michelle Ramos, Senior Marketing Director of Global Brands at Molson Coors Beverage Company, stated: "The partnership represents a shared commitment to championing women's sports and elevating the fan experience both inside the arena and across the country during this historic inaugural season."
Limited-Edition Can Details
The 'Tall Girl' can is a playful twist on the traditional 'Tall Boy' format commonly sold at basketball games. It is designed for fans to toast the highly anticipated team. The can will only be sold for a limited time during the specified games, making it a collector's item for attendees.
"From our celebratory Tall Girl can to fan activations across the country, Coors Light is proud to be the beer that fans reach for as they celebrate women's basketball, and our new home team, the Toronto Tempo," Ramos added.
Impact on Women's Basketball
Teresa Resch, President of the Toronto Tempo, emphasized the significance of the partnership: "Bringing Coors Light on as the official beer of the Toronto Tempo is a testament to the growth and potential of the team and women's professional basketball in Canada."
Resch also noted that the limited-edition can celebrates both the athletes and fans: "We love that Coors Light is celebrating this moment with us by raising a cold one to the talented athletes and the fans who support them."
Community Contribution
As part of the partnership, Molson Coors is donating $10,000 to the Tempo Basketball Foundation, which advances programming for women across Canada through sport. This contribution aims to create more equitable opportunities for participation, connection, and leadership in women's basketball.
Throughout the season, fans can enjoy domestic draught and cans of Coors Light at Coca-Cola Coliseum, and watch for ticket giveaways on Coors Light's social channels.
