Doritos Loaded has unveiled a new global commercial starring renowned Chef Gordon Ramsay and Mercedes-AMG PETRONAS F1 Team driver George Russell. The campaign builds on Doritos' official partnership with the Mercedes-AMG PETRONAS F1 Team and Formula 1.
A Star-Studded Commercial
The commercial opens inside a Doritos Loaded food truck, where Chef Gordon Ramsay is preparing his Doritos Loaded Hellfire Chicken Nachos. Suddenly, the truck accelerates unexpectedly, sending fresh ingredients flying through the air. Despite the chaos, Ramsay remains focused on making the perfect Doritos Loaded as chips, toppings, and sauces swirl around the moving vehicle. In a surprising twist, viewers discover the mystery driver is George Russell, the Mercedes-AMG PETRONAS F1 Team driver.
Gordon Ramsay's Partnership with Doritos Loaded
As part of the collaboration, Chef Ramsay will create eight signature recipes showcasing the meal's versatility. These recipes demonstrate how adding fresh household ingredients to crunchy Doritos creates the ultimate meal for high-energy moments. The first recipe is Doritos Loaded Hellfire Chicken Nachos, featuring Ramsay's signature Hellfire sauce. The eight recipes will be rolled out to restaurant and hospitality operators in key global markets.
Formula 1 Fan Experiences
The partnership extends into Doritos' relationship with Formula 1, creating high-energy Doritos Loaded experiences for fans throughout the race season. This includes two bespoke recipes exclusively for Formula 1 fan zone food trucks.
Executive Quote
Anshul Khanna, Marketing Vice President at PepsiCo Food Ventures, said: "Doritos Loaded is one of our fastest growing meal propositions that brings together crunchy Doritos topped with great protein, veggies, fresh seasonings and flavorful sauces. By combining the intensity of Formula 1 with the culinary creativity of one of the world's most renowned chefs, we've created a commercial that's packed with excitement. Formula 1 fans can now enjoy Doritos Loaded recipes created by Chef Gordon Ramsay himself, meaning everyone can taste the thrill."
