On February 26, 2026, TH International Limited, known as Tims China and the exclusive operator of Tim Hortons in China, celebrated its seventh anniversary of operations in the country. This milestone underscores the brand's steady growth and deep commitment to its Canadian roots, originating from the first Tim Hortons coffee shop opened in Hamilton, Ontario, in 1964.
Seven Years of Expansion and Success
Since entering the Chinese market in 2019, Tims China has achieved significant milestones, including a successful Nasdaq listing and surpassing 1,000 stores across nearly 100 cities in China. The brand has carved out a niche in the competitive coffee industry with its unique "Coffee + Freshly Prepared Food" strategy, resonating well with local consumers and driving nationwide expansion.
Partnering with Air Canada for a Special Promotion
To commemorate this anniversary, Tims China has teamed up with Air Canada to launch an exclusive "Maple Journey" promotion for its over 31 million club members. The promotion offers four round-trip tickets between Shanghai and a city of choice in Canada, serving as a heartfelt thank-you to Chinese consumers for their support over the past seven years.
This initiative connects Shanghai, where Tims China began its journey, with Canada, the birthplace of Tim Hortons, symbolizing a bridge between cultures through coffee and travel. The promotion aims to enhance the brand's connection with its loyal customer base while celebrating its heritage.
CEO's Vision and Future Outlook
Yongchen Lu, CEO of Tims China, expressed gratitude for the support from Chinese consumers and club members, stating, "We are thrilled to express our sincere gratitude by offering these tickets. With this milestone behind us, our future is bright, and we will continue to optimize our strategy, guided by local preferences and powered by digitalization and innovation."
The promotion details include entry via the Tims China official WeChat Mini Program, with travel available from March 1, 2026, to February 28, 2027. Tickets are for economy class round-trip flights operated by Air Canada, must be completed within 90 days, and are non-transferable and non-exchangeable for cash.
Expanding into Transportation Hubs
Beyond this partnership, Tims China has been expanding its presence in key transportation hubs, such as airports, high-speed rail stations, and highway service areas. This move brings the Tims experience to major transit points, ensuring travelers can enjoy trusted and delicious offerings while on the move.
The brand remains dedicated to delivering warm connections with every cup, honoring its Canadian origins while adapting to the Chinese market. As Tims China looks ahead, it plans to further grow its footprint, reaching more communities and customers across the nation.
