The Bank of Montreal's Blue Rewards program has announced a multi-year partnership with Dollarama, enabling members to earn loyalty points on their purchases.
Details of the Partnership
Under the new deal, Blue Rewards members with a linked payment card can earn points on purchases of $20 or more at more than 1,700 Dollarama stores across Canada. This collaboration aims to enhance the shopping experience by adding rewards to everyday purchases.
"Dollarama is focused on making everyday shopping simple, affordable and accessible for Canadians," said Nicolas Hien, Dollarama's chief information officer, in a statement. "Partnering with Blue Rewards allows us to enhance that experience by adding rewards to purchases customers are already making, delivering a practical benefit that fits naturally into their daily lives."
Enhanced Rewards for Cardholders
BMO Blue Rewards Mastercard credit cardholders can earn 10 times the points on Dollarama purchases. With this multiplier, members can earn up to 6% back in value on eligible spending with participating partners, including Blue Rewards Travel.
"We're excited to partner with Dollarama to deliver more value to Canadians by expanding how members can earn from their everyday spending and make real financial progress," said Chris Wragg, BMO's vice president of strategic partnerships, in a statement. "This collaboration builds on Dollarama's commitment to everyday value combined with the continued evolution of Blue Rewards."
Wragg added, "With affordability top of mind for many, Canadians are focused on managing their budgets and getting the most from every dollar. By meeting our members where they already shop for essentials, we're making it easier to turn routine purchases into meaningful value and bring this benefit to more Canadians across the country."
How to Learn More
To learn more about the Blue Rewards program, visit bluerewards.ca. For details on the BMO Blue Rewards Mastercard lineup, including terms and features, visit bmo.com/blue-rewards.
