Diageo, the company behind Crown Royal whisky, has reached an agreement to sell its bottling plant in Amherstburg, Ontario, according to a statement released on July 7, 2026. The deal includes the facility and its operations, but the buyer's identity has not been disclosed.
Details of the Sale
The plant, located in southwestern Ontario near Windsor, has been a key part of Crown Royal's production since it opened in 1964. Diageo said the sale is part of a broader review of its manufacturing footprint. The company did not disclose the financial terms of the deal.
"This decision was not taken lightly, and we are committed to ensuring a smooth transition for our employees," said a Diageo spokesperson. The plant employs approximately 200 workers, and Diageo stated it will work with the buyer to maintain jobs.
Impact on Crown Royal Production
Crown Royal, one of Canada's best-known whisky brands, will continue to be produced at Diageo's other facilities. The company confirmed that the sale does not affect the brand's supply or quality. "Crown Royal will remain a priority for Diageo, and production will continue at our other sites," the spokesperson added.
The Amherstburg plant primarily handled bottling and packaging. Diageo has not announced any changes to its blending or aging operations, which are located elsewhere in Canada.
Context of the Sale
The sale comes amid a trend of consolidation in the beverage industry. Diageo has been streamlining its operations globally, focusing on premium brands and efficiency. In 2025, the company sold several other facilities in Europe and Asia.
Local officials expressed mixed reactions. Amherstburg Mayor Michael Prue said, "We are disappointed to see Diageo leave, but we hope the new owner will continue operations and retain jobs." The town has relied on the plant for decades as a major employer.
Next Steps
The deal is expected to close by the end of 2026, pending regulatory approvals. Diageo said it will provide updates on the transition as details become available. The buyer is expected to announce plans for the facility in the coming months.
