Pet Valu Joins Tim Hortons' Iconic Roll Up To Win Contest as First-Ever Pet Retail Partner
In a landmark partnership announcement, Pet Valu has teamed up with Tim Hortons for the famous Roll Up To Win contest, marking the first time in the contest's 40-year history that pet-related prizes will be featured. The collaboration brings exciting rewards for Canadian pet owners who participate in the beloved promotional game.
Substantial Prize Pool for Pet Lovers
The contest offers an impressive array of prizes specifically designed for pet enthusiasts. Fifteen grand prize winners will receive free dry dog or cat food for an entire year, with each prize valued at $2,040. Additionally, 17,000 participants will win $15 in-store e-gift cards redeemable at any Pet Valu family of stores location across Canada.
Grand prize recipients will enjoy several exclusive benefits:
- A VIP box containing toys and treats for their pets
- Personalized animal care expertise at their local Pet Valu store
- Nutritional guidance to select the best dry food for their specific pet
The e-gift card winners can use their digital rewards at any Pet Valu, Bosley's by Pet Valu, Paulmac's Pets, Total Pet, Tisol, or Chico location for various pet products including food, treats, toys, litter, bowls, and other essential supplies.
Canadian Brands Unite for Memorable Moments
Greg Ramier, President and Chief Executive Officer of Pet Valu, expressed enthusiasm about the partnership, stating, "Like Tim Hortons, Pet Valu is a proud Canadian brand. We're committed to creating memorable moments for devoted pet lovers and their pets, so we're very excited to be part of this much-loved contest."
Ramier emphasized that this collaboration represents a significant milestone, noting that for the first time in Roll Up To Win history, thousands of four-legged family members may benefit alongside their human companions when pet lovers participate in the contest.
Contest Details and Historical Context
The Roll Up To Win contest will run from February 23, 2026, through March 22, 2026. Participants can visit rolluptowin.ca for complete contest information and official rules. Additional details about Pet Valu's specific prizing are available at the company's dedicated contest webpage.
Pet Valu brings substantial Canadian retail experience to this partnership, having served pet owners since 1976 when the first store opened in Toronto. Today, the company operates more than 800 locally owned and operated stores across urban, suburban, and rural communities throughout Canada.
Each Pet Valu location carries an extensive range of nutrition products, treats, toys, and pet essentials, including numerous quality made-in-Canada products and Canadian brands that have earned customer trust over decades.
As Canada's leading specialty retailer of pet food and pet-related supplies, Pet Valu maintains its headquarters in Markham, Ontario, with distribution centres strategically located in Brampton, Ontario; Surrey, British Columbia; and Calgary, Alberta. The company's shares trade publicly on the Toronto Stock Exchange under the symbol PET.
