RBC and Canucks Sports & Entertainment (CSE) have announced a multi-year partnership that designates RBC as the Official Bank of the organization. The agreement encompasses sponsorship and marketing rights across multiple properties in British Columbia, including the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, Rogers Arena in Vancouver, and Rogers Forum in Abbotsford. A key highlight is that the RBC logo will appear on Vancouver Canucks home jerseys starting with the 2026-27 NHL season.
Enhanced Fan Experiences and Exclusive Benefits
As part of the partnership, RBC is committed to enhancing fan experiences. Avion Rewards members will be able to use their Avion points to purchase tickets for all CSE events on Ticketmaster.ca, extending a transformative new partnership with Live Nation Canada. Eligible RBC clients will gain access to a dedicated entrance at all events held at Rogers Arena and Rogers Forum, along with enhanced in-game experiences and other special perks designed to bring fans closer to the action. Further details are expected to be announced closer to the 2026-27 hockey season.
Community and Cultural Initiatives
RBC will serve as the Presenting Sponsor of the Vancouver Canucks 2026-27 home opener and select Community Nights throughout the season. These events aim to provide fans with enriching opportunities to celebrate important cultural and community causes. Additionally, RBC will support The Canucks for Kids Fund (CFKF), which is celebrating its 40th anniversary and has granted more than $115 million to charities in British Columbia, focusing on children's health and wellness, education, and social impact programming.
Quotes and Commitment
“From concert stages to centre ice, RBC is proud to continue investing in world-class experiences that Canadians are passionate about,” said Shannon Cole, Chief Brand Officer, RBC. “Through our long-standing commitments to sports and entertainment, we appreciate what fans truly value: connection, access and experiences that feel personal. CSE and the Vancouver Canucks are stepping into an exciting new chapter, and we’re proud to join them as a partner who knows how to make every fan’s experience even more memorable, from the time they arrive, to the final moments of the night, and beyond.”
