In a significant move for Montreal's business and fashion landscape, the co-founders of the luxury e-commerce platform SSENSE have successfully bought back the company. The transaction was finalized in early January 2026, returning the influential retailer to the hands of its original founders.
The Buyback Details
The deal, confirmed on January 11, 2026, marks a pivotal moment for the digital fashion retailer. SSENSE, renowned for its curated selection of high-end apparel and its prominent physical store on St. Sulpice Street in Old Montreal, was reacquired by its founding brothers. While the financial terms of the private transaction were not publicly disclosed, the buyback represents a strategic reconsolidation of ownership for one of Canada's most notable success stories in online luxury retail.
Roots in Montreal's Fashion Scene
SSENSE has deep roots in its home city, having grown from a Montreal-based startup into a global digital destination for luxury fashion. The company's flagship store in the historic Old Port district is a landmark, symbolizing its blend of cutting-edge digital commerce with a tangible physical presence. The buyback ensures that the company's strategic direction remains closely tied to its Montreal origins and the vision of its founders, Rami and Firas Atallah.
Implications for the Local Economy and Industry
This ownership change is expected to reinforce SSENSE's commitment to Montreal. As a major employer and a beacon in the city's tech and fashion sectors, the company's stability and future growth plans are of keen interest locally. The move to private ownership by its founders often allows for long-term strategic planning away from the pressures of public markets, potentially leading to focused investment in technology, logistics, and creative direction. For Montreal, it secures the headquarters of a global player, contributing to the city's reputation as a hub for innovation and luxury commerce.
The buyback concludes a chapter of external investment and opens a new one of founder-led control. Industry observers will be watching to see how the Atallah brothers steer the brand they built, especially in a competitive and rapidly evolving global e-commerce environment.
