COLUMBUS, Ohio, April 23, 2026 (GLOBE NEWSWIRE) — BrewDog USA by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY) has unveiled its lineup of headliner products and bold innovation bets for the spring and summer seasons. This move signals a renewed focus on flavor, disruption, and momentum across craft beer and emerging beverage categories in the United States. Leveraging the strength of its core brands and the backing of Tilray Brands, BrewDog USA is accelerating an innovation-led growth strategy built around standout products designed to appeal to today's modern drinker.
Elvis Juice Takes Center Stage
At the heart of the lineup is Elvis Juice, BrewDog's signature citrus IPA. With a 6.5% ABV and available in multiple formats including 6-packs, 12-packs, 19.2 oz cans, and draft, Elvis Juice continues to define the brand's bold flavor profile. This summer, BrewDog is amplifying the brand with its "Juiced Up. Lifted Up." campaign, giving fans the chance to win helicopter rides across major U.S. cities. The campaign taps into BrewDog's rebellious DNA while reinforcing Elvis Juice as a high-impact, refreshingly bold IPA built to stand out.
Juice Club: A New Non-Alcoholic Lineup
BrewDog is also expanding its reach beyond traditional beer with the launch of Juice Club, a new non-alcoholic lineup crafted for full flavor without compromise. Available in four distinct expressions – Citrus Crush, Raspberry Tart, Key Lime Pils, and Pineapple Breeze – Juice Club delivers variety, versatility, and a premium taste experience in one of the fastest-growing segments in beverage.
Industry Leadership on Innovation
Brittany Foster, Head of Brand & Marketing, BrewDog USA, stated, "We lead with quality and flavor – always. That's been at the core of BrewDog from day one. As we enter this next phase, we're accelerating innovation and pushing the boundaries of what beer – and beyond beer – can be. Our focus is simple: deliver bold, differentiated products that create energy on shelves and behind the bar and give consumers more reasons to choose BrewDog every time."
Hazy Jane and Baby Hazy Gain Momentum
Hazy Jane continues to gain momentum as BrewDog USA's number two brand by volume, offering a smooth, fruit-forward New England–style IPA at 7.2% ABV. Its approachable, juicy profile has made it a go-to for hazy IPA drinkers nationwide. Building on that success, BrewDog introduced Baby Hazy, a 3.2% ABV lower-alcohol option designed for the fast-growing moderation occasion – delivering the same tropical character in a lighter, more sessionable format.
BrewDog IPA and Community Impact
The portfolio is further strengthened by BrewDog IPA, a modern take on the classic that brings the brand back to its roots – bold, conversation-starting, and uncompromising. This summer, BrewDog will donate a portion of BrewDog IPA sales to Gigi's, a Columbus-based organization providing shelter, veterinary care, behavioral support, and adoption services for homeless dogs – reinforcing the brand's commitment to community impact.
Additional Fan Favorites
Additional fan favorites include 95, a 95-calorie tropical session IPA built for active, balanced lifestyles, and Cold Beer, a crisp, easy-drinking lager designed for everyday occasions.
