On the fuel frontlines, a day inside an Alberta gas station during an energy crisis reveals the challenges faced by independent retailers. FP takes you behind the counter at Gas King, a local station in Lethbridge, Alta., where fuel prices shape what people spend and how often they shop.
A Day Without a Script
Kelly Klimchuck, district sales manager for Gas King, an independent chain of fuel stations in southern Alberta, says a day at Gas King doesn't really have a script. 'Expect the unexpected,' he remarks during a tour of the flagship location south of Calgary.
Business starts ramping up around 4:30 a.m., and there is always something keeping the staff busy, whether it is stocking shelves, repairing equipment, or talking to customers who cannot believe the price of fuel.
Customer Concerns and Changing Habits
Klimchuk notes that customers are concerned when prices change overnight, especially when there is no obvious local reason. He explains that the station is 'way downstream' from the forces setting prices. Gas King can try to stay competitive, but it does not control speculation, global markets, or conflict.
Customers are already changing their habits. Some still fill up entirely, while others stop at $40 or $60 and return more often, perhaps betting prices will be lower next time. Steve Ouellet, assistant store manager and kitchen manager, says some regulars are splitting fuel purchases across the week, trying to stretch their money to payday.
Impact on Gas Stations
It might sound surprising, but this is not a good time for gas stations either. When prices are high, it is tougher to make a profit. Klimchuk takes us on a tour behind the counter at Gas King to find out what it is actually like to run an independent fuel retailer during an energy crisis.
Staff are left trying to run a normal business during an abnormal time in oil markets. The station aims to stay competitive but cannot control external factors like speculation and global conflicts that drive price volatility.
