Canadian Homeowners Could Earn Thousands During FIFA World Cup Matches
A comprehensive report from global professional services firm Deloitte has detailed the significant financial opportunities for Canadian homeowners during the upcoming FIFA World Cup. The analysis reveals that Torontonian Airbnb hosts could bring in an average of $2,700 by renting out their properties during tournament games, while Vancouverites stand to make an impressive $4,200.
Detailed Economic Projections for Host Cities
The 192-page report, titled The Role of Airbnb in the FIFA World Cup 2026: An Analysis of Economic and Social Contributions During and After the Tournament, was commissioned by Airbnb. The company recently launched an incentive program across all 16 North American cities hosting World Cup games this summer, offering a US$750 bonus (approximately $1,000 Canadian) for newly listed host properties available during the event.
For Toronto and surrounding areas, the report estimates approximately 146,000 tourists will require accommodation, including around 28,000 Airbnb guests who are expected to contribute 187,000 guest nights. Total host earnings in the Toronto region during the World Cup are projected to reach nearly US$13 million, resulting in average earnings per host of approximately US$2,000 over the event duration (US$173 per night).
Vancouver's numbers are even more substantial, with an estimated 204,000 tourists visiting Vancouver and surrounding areas, including 32,000 Airbnb guests spending an average of 213,000 guest nights. Total host earnings in the Vancouver region are projected to reach nearly US$18 million, resulting in average earnings per host of approximately US$3,100 over the event duration (US$219 per night).
Premium Pricing During High-Demand Period
The report includes what it describes as a conservative estimate of a 90 percent increase in prices due to exceptionally high demand during the World Cup period. This premium pricing contributes significantly to the projected earnings for homeowners in both Canadian host cities.
These projections place Toronto and Vancouver in the middle range compared to other North American host cities. While New York tops the list with expected average host earnings of US$5,700, and Philadelphia represents the lowest among U.S. cities at US$1,900, Canadian cities demonstrate strong earning potential. Mexican host cities average between US$900 and US$1,800 per host during the tournament.
Tournament Schedule and Local Impact
Toronto is scheduled to host six FIFA World Cup games at BMO Field, while Vancouver will host seven games at BC Place during the tournament, which runs from June 11 to July 19, 2026. The concentrated schedule of matches in these cities creates a unique opportunity for homeowners to capitalize on the influx of international visitors.
The Deloitte report represents one of the most comprehensive analyses of the economic impact of short-term rentals during major international sporting events. For Canadian homeowners considering participating in the sharing economy during this period, the financial incentives appear substantial, particularly when combined with Airbnb's bonus program for new listings.
