Millennials to Lead the Charge in Homebuying Plans in 2026
Published on February 27, 2026, by Benjy Katchen, this article highlights the persistent intent among Canadians, particularly millennials, to enter the housing market in 2026. According to the 2026 Homebuyer Intentions Survey from digital real estate platform Wahi, interest in purchasing property remains steady, with millennials emerging as the most determined generation.
Survey Insights and Generational Trends
The survey, conducted among members of the Angus Reid Forum, found that one in four millennials will probably buy a home in 2026, marking a slight increase from the previous year. Overall, 17 percent of Canadians indicate they are likely to purchase a home this year, a figure that has remained largely unchanged from prior surveys. In contrast, younger generations show more caution, with only 15 percent of Gen Z respondents likely to buy, down from 20 percent a year earlier. Gen X intentions held steady at 18 percent, while baby boomers saw a slight uptick to 10 percent.
Regional Variations and Economic Factors
Regionally, British Columbia reported the strongest buying intentions at 20 percent, despite its high real estate prices. Alberta and Atlantic Canada followed at 17 percent, while Ontario and Quebec came in at 16 percent, aligning with last year's findings. However, financial uncertainty remains a significant barrier, with approximately three in ten prospective buyers citing concerns about their personal financial situation as a potential delay. Interest rates also play a crucial role, with about 30 percent of buyers considering waiting to see how rates evolve, though this is down from 38 percent a year earlier, reflecting improved confidence after the Bank of Canada's rate cuts in 2025.
Broader Implications and Market Outlook
The millennial demand for homes is notable given broader concerns about tariffs, job security, and affordability. Many millennials are forming families, seeking more space, or transitioning from renting to ownership, driving their determination. Despite challenges such as high housing costs and economic pressures, the findings paint a picture of cautious determination, with a significant portion of Canadians, especially millennials, continuing to signal their intent to enter the housing market in 2026. This trend underscores the resilience of homebuyer intentions in the face of ongoing market fluctuations.
