A Regina real estate agent has been ordered to pay a $10,000 penalty and will serve a one-month suspension of his license for orchestrating a scheme to damage competitors' online reputations and subsequently providing false information to the industry regulator.
Sanctions and Suspension Handed Down
The disciplinary measures against Sagar Kundra were detailed in a recent decision from the Saskatchewan Real Estate Commission (SREC). Kundra admitted to two breaches of the commission's bylaws, resulting in separate fines of $4,000 and $6,000. He has been given eight months to pay the total amount.
In addition to the financial penalty, Kundra's certificate of registration will be suspended from December 16, 2025, until January 14, 2026. He also received a formal reprimand for each violation. Kundra has been a registered salesperson with the SREC since 2018.
The Scheme to Tamper with Competitors
The case originated in April 2024 when Kundra was notified that his own Google Business profile had been suspended. An account manager from a digital marketing firm informed him that someone had attempted to edit his profile, triggering the shutdown.
According to the SREC decision, Kundra then proposed paying the account manager $250 per profile to tamper with the Google Business accounts of his competitors. He provided the manager with specific profiles to target.
The manager later presented evidence to Kundra showing he had successfully altered two profiles. One belonged to a group identified as "Real Estate Team A," which he changed to a status of "permanently closed." The other was the profile of an individual agent from that team, which he edited to falsely list the business as a "bar, night club."
False Statement to Regulators
The second charge stemmed from Kundra's response when questioned about the incident. After the account manager completed the actions, Kundra was asked about payment. The decision states that Kundra told the manager "he wouldn't be able to pay for anything destructive as his values didn't allow it," contradicting his earlier agreement.
The account manager then threatened to, and later did, inform the targeted real estate professional about Kundra's involvement, providing screenshots of their correspondence. This sequence of events led to the SREC's investigation and the charge of making an untrue statement to commission staff.
The SREC found Kundra's actions constituted "conduct that is disgraceful, unprofessional and unbecoming in the course of his practice." The decision underscores the regulatory body's commitment to enforcing professional standards and ethical behaviour within Saskatchewan's real estate industry.
