A Regina real estate agent has been disciplined by the profession's governing body after confessing to an unusual form of professional misconduct: tampering with the online business profiles of his competitors.
Realtor Admits to Profile Tampering
Sagar Sean Kundra, a realtor operating in Regina, has received a one-month suspension of his license following an investigation by the Saskatchewan Real Estate Commission (SREC). The commission found that Kundra engaged in misconduct by deliberately altering the Google Business profiles of other real estate businesses. The specific details of the tampering, such as what information was changed or how it was done, were part of the formal complaint reviewed by the SREC.
This case highlights a growing concern in the digital age, where a business's online reputation and visibility can be directly targeted. Google Business profiles are critical for local businesses, as they appear prominently in search results and maps, influencing potential clients' first impressions and decisions.
Consequences and Regulatory Action
In addition to the license suspension, which is effective immediately, Kundra has been ordered to pay a fine and cover the costs of the investigation into his actions. The SREC's decision underscores the serious view regulators take of conduct that undermines the integrity of the profession and seeks to gain an unfair advantage over competitors.
The admission of guilt and the subsequent penalty were formally recorded on January 12, 2026. Kundra is associated with Matrix Real Estate Group in Regina, according to social media profiles. The case serves as a stark reminder to all professionals that ethical guidelines extend into the digital realm, and actions taken online can have severe real-world professional consequences.
A Warning for the Digital Marketplace
This incident is likely to prompt discussions within the real estate industry and other professional sectors about digital ethics and competition. As businesses increasingly rely on their online presence, the potential for this type of interference becomes a tangible risk. The Saskatchewan Real Estate Commission's firm response establishes a precedent for dealing with such infractions, aiming to deter similar behavior by other licensees.
For consumers, the case reinforces the importance of verifying information from multiple sources and being aware that online profiles, while valuable, can sometimes be manipulated. For professionals, it is a clear warning that unethical online practices will be met with significant disciplinary action, including fines and the suspension of one's right to practice.
