Calgary shoppers braved the winter weather on December 26, 2025, for the annual Boxing Day sales, with crowds predominantly heading to large national retailers. However, a notable segment of consumers made a conscious choice to support smaller, local businesses instead.
Big-Box Deals Draw Major Crowds
The pull of significant discounts at major electronics and department stores was strong across the city. At the Sunridge Best Buy location, Calgarian Salim Khan reported saving hundreds of dollars on a new computer monitor, exemplifying the draw of deep discounts that characterize the day after Christmas. Shoppers were seen flocking to similar big-box stores throughout Calgary, seeking deals on everything from appliances to entertainment systems.
A Dedicated Push for Local Commerce
Despite the dominance of large chains, a contrasting trend emerged as some residents intentionally diverted their spending to Calgary's independent shops and local enterprises. This choice highlights a growing awareness of the importance of circulating dollars within the community, even when faced with the potentially steeper discounts offered by national giants. These shoppers emphasized supporting neighbourhood economies and unique product offerings over sheer scale of savings.
The Broader Canadian Retail Landscape
The shopping activity in Calgary mirrored patterns observed in other parts of the country. For instance, despite poor weather conditions, Boxing Day also drew significant numbers of shoppers in Toronto and much of Ontario. The day remains a key fixture in the Canadian retail calendar, though consumer behaviour is showing signs of diversification, with loyalty split between the convenience and deals of large chains and the community-focused appeal of local storefronts.
The post-holiday sales period continues to be a critical revenue driver for retailers. Industry analysts note that understanding this split in consumer preference—between big-box savings and local loyalty—is essential for businesses planning their promotional strategies for future holiday seasons.
