For expecting mothers across Canada, finding stylish, comfortable, and affordable maternity clothing is a key part of preparing for a new baby. A comprehensive guide published on January 16, 2026, by the CTV Shopping Trends team provides valuable insights into where to shop for these essential items. The team operates independently of CTV News journalists and may earn a commission from links used for shopping.
Navigating Maternity Wear Shopping in 2026
The guide serves as a timely resource for pregnant women seeking to update their wardrobes. It highlights a variety of retailers, from specialized boutiques to mainstream brands that have expanded into maternity lines. The article specifically mentions popular options like Sonday The Label and GAP, indicating a mix of contemporary labels and established apparel chains that cater to expecting mothers. This variety ensures that shoppers can find pieces for different occasions, from everyday loungewear to professional attire.
Understanding the Shopping Trends Framework
It is important for readers to note the context of this shopping advice. The CTV Shopping Trends team clearly states its operational independence and its potential to earn commissions. This transparency is a standard practice in affiliate content. The team also includes a disclaimer regarding pricing, noting that while they strive for accuracy, prices displayed are accurate at the time of publication and may be subject to change. This underscores the importance of checking current prices directly with retailers before making a purchase.
A Hub for Canadian Consumer Guidance
This maternity wear guide is part of a broader collection of consumer-focused articles from CTV Shopping Trends. The publication date of January 2026 places it alongside other contemporary buying guides for products like heated car blankets, massage guns, and towel warmers. It also fits thematically with lifestyle content such as lists of thriller books, self-care products for winter, and cozy loungewear, positioning maternity fashion as an integral aspect of health and lifestyle management during pregnancy.
For Canadian mothers-to-be, this resource simplifies the often-overwhelming task of finding quality maternity clothes. By consolidating options and providing clear, sourced information, the guide empowers women to make informed decisions and invest in clothing that supports them throughout their pregnancy.
