DKNY Reveals Hailey Bieber as Star of Spring 2026 Fashion Campaign
In a major fashion announcement, DKNY has confirmed that Hailey Bieber will serve as the global face of its Spring 2026 campaign. The iconic brand continues its partnership with the influential style leader, building on the momentum from previous seasons with a fresh, high-impact visual narrative.
Campaign Inspired by 1960s New York Art Scene
The Spring 2026 campaign draws inspiration from the disruptive art scene of downtown New York during the 1960s. This creative backdrop provides the perfect setting for DKNY to reimagine its iconic aesthetic while celebrating artistic expression as a fundamental aspect of fashion culture.
The campaign concept transports viewers into an artist's loft, representing the quintessential New York environment where creative encounters and free-flowing ideas thrive. This setting serves as the perfect canvas for showcasing the collection's versatile pieces.
Signature Styles and Key Pieces
The black-and-white photo series features Hailey Bieber wearing looks from the latest collection, including several standout pieces:
- A trench coat and denim shirt worn open over layered garments
- Tailored pants and loafers juxtaposed with a bra and oversized top
- The "Naked Dress" made famous in "Sex and the City," now reimagined in black with clear straps
- A polished pinstripe minidress
- Relaxed jeans and a blazer that channels a 1990s attitude
- The New York Yankees™ cap created in collaboration with DKNY
The collection maintains a monochromatic palette of black, white, beige, and denim, with strong eyewear and signature bags providing necessary accents to complete each look with that distinctive New York edge.
Brand Alignment and Creative Vision
Jeff Goldfarb, Executive Vice President of G-III Apparel Group, emphasized the natural synergy between Hailey Bieber and the DKNY brand. "Hailey Bieber is one of the most influential style leaders today and a natural choice to continue representing DKNY globally," Goldfarb stated. "What makes this partnership so successful is how her personal style aligns authentically with the brand. She embodies the energy of DKNY while making the clothes her own."
The campaign concept focuses on creativity and reinvention, elevating essential elements of personal style while demonstrating how the brand evolves from season to season. This collaboration creates a statement that transcends typical fashion campaigns, reflecting both Hailey's authentic style and DKNY's ongoing evolution.
Campaign Launch and Availability
The Spring 2026 campaign launched today with global distribution across multiple channels:
- DKNY's owned social media platforms
- A robust media mix including social, digital, premium outdoor, and print advertising
- Influencer partnerships
The collection is now available for purchase on DKNY.com and through select retailers worldwide, offering fashion enthusiasts access to the latest pieces from this highly anticipated campaign.
Creative Team Behind the Campaign
The Spring 2026 campaign represents a collaboration of top creative talent:
- Creative Direction by Trey Laird
- Photography by Mikael Jansson
- Styling by Clare Richardson
- Set design by Stefan Beckman
- Hair by James Pecis
- Make-up by Hannah Murray
- Behind-the-scenes images by Tyrell Hampton
DKNY's New York Legacy
Since its founding in 1989, DKNY has maintained a deep connection with New York City, drawing inspiration from the energy and attitude that define the metropolis. The brand originated with a focus on jeans and sport-inspired designs, emphasizing utility and purpose in contemporary fashion.
Building on Donna Karan's original vision of designing for women with dynamic lifestyles, DKNY has evolved into a global lifestyle powerhouse. The brand continues to serve as both muse and mentor, inviting fashion enthusiasts worldwide to explore collections where culture, confidence, and New York's heartbeat converge.
This Spring 2026 campaign represents another chapter in DKNY's ongoing love letter to authentic street style and boundless energy, continuing the narrative of a brand that's not just worn but lived.
