A new study from MedExpress has found that 62% of Canadians who are trying to lose weight have reduced or stopped drinking alcohol in the past year. Nearly half of respondents said they feel more comfortable ordering a non-alcoholic drink in public compared to two years ago.
Majority of Canadians Rethinking Alcohol
The survey of 1,005 Canadian adults revealed that among Gen Z respondents pursuing weight loss, nearly one in five have given up alcohol entirely. Beer tops the list of beverages Canadians are cutting back on, followed by sugary cocktails and wine.
Wellness Trend Gaining Momentum
The trend extends beyond weight loss. More than one-third of Canadians plan to reduce their alcohol consumption over the next year, while 15% intend to stop drinking altogether. Wellness culture has made nearly half of respondents more aware of how much they drink, and 48% feel more comfortable ordering non-alcoholic drinks in public settings like dinner outings and house parties.
Shift Reflects Broader Health Changes
Dr. Ashley White, medical lead at MedExpress Canada, noted that for people living with obesity, weight loss is medical treatment, not a trend. The study found that 74% of respondents are actively trying to lose weight through exercise, calorie tracking, or prescription medications. Dr. Karim Vellani, chief medical officer, warned that pressure from social media and weight-loss products can lead to financial strain and poor nutrition, which actually hinder weight loss.
Personal Trainers Offer Support
Personal trainers generated a 71% satisfaction rate among weight-loss methods. Dr. White explained that trainers provide accountability and make people feel seen. Tracy Matthews of GoodLife Fitness noted record-high check-ins, indicating Canadians view fitness as an essential expense.
For 31-year-old Erika Camacho, health is worth the investment. She spends about $450 monthly on fitness, cutting back on restaurant meals and subscriptions. She feels pressure to keep up with trends but prioritizes feeling strong and maintaining energy.
More Canadians are rethinking their relationship with alcohol, choosing mocktails or sparkling water as a lifestyle choice rather than a statement.
