Centrum, the leading multivitamin brand recommended by doctors and pharmacists in Canada, has announced the launch of its newly reformulated Centrum Adults 50+ Complete Multivitamin. This science-backed daily supplement is designed to meet the changing nutritional and health needs of older adults, with a particular focus on memory and cognitive health.
New Formula with Clinically Shown Cognitive Benefits
The reformulated multivitamin is based on recent scientific evidence demonstrating that multivitamins can support cognitive health. Several randomized clinical trials conducted by Harvard Medical School and its affiliated hospitals using Centrum products showed significant memory and neurological benefits. The new Centrum Adults 50+ Complete Multivitamin is clinically shown to support memory and brain health, reinforcing the brand's commitment to evidence-based innovation.
Comprehensive Nutritional Support for Aging Adults
The formula includes a comprehensive blend of essential vitamins and minerals tailored for adults aged 50 and over. Key nutrients include Vitamin C and Zinc to support immune health, B vitamins for energy metabolism, Magnesium for muscle function, and Vitamin D and Calcium to help maintain bone strength. This combination addresses the common nutritional gaps that occur with aging.
Zeeshan Shams, Head of Marketing for Haleon Canada, stated: “As Canadians live longer and stay active later in life, maintaining overall wellness becomes increasingly important. While a balanced diet remains the foundation of good health, many adults are not meeting their nutritional needs through diet alone. Multivitamins can help address those nutritional shortfalls. The new Centrum Adults 50+ Complete Multivitamin offers a simple and practical way to support their daily health with a science-backed advantage.”
Availability and Trusted Legacy
Centrum has been a trusted health partner for generations of Canadians, offering multivitamin solutions tailored to different life stages. The launch of Centrum Adults 50+ Complete Multivitamin builds on this scientific legacy, providing older adults with targeted nutrition to help support immune health, energy, bone strength, and cognitive function, all in one daily tablet.
Centrum Adults 50+ Complete Multivitamins are now available at major retailers across Canada. As with any supplement, consumers are advised to read and follow the label instructions. The product used in the clinical studies is comparable to the new Centrum Adults 50+ Complete multivitamin.
About Centrum: With more than 40 years of nutritional science expertise, Centrum multivitamin is the #1 selling doctor and pharmacist recommended multivitamin brand in Canada. Centrum provides essential vitamins and minerals that help support overall health and well-being, with a portfolio of products that support immune function, bone health, eye health, energy metabolism, hair and skin health, among other benefits.
