An indie K-beauty brand, Olivia Umma, has created a serum that combines three dermatologist-recommended ingredients for brighter, plumper, and more glowing skin with significantly faded dark spots. The Jelly Vitamin serum, housed in a visually appealing bottle, features vitamin C, niacinamide, and vitamin A — a trifecta known for antioxidant protection, dark spot fading, and collagen production.
Key Ingredients and Benefits
Vitamin C is a well-studied antioxidant that brightens skin and protects against environmental stressors that cause aging. Niacinamide, another effective antioxidant, fades dark spots and supports overall skin health. Vitamin A, the gold standard behind retinoids, promotes collagen and elastin through cellular turnover. According to one Sephora shopper, "My skin tone is starting to even out. I haven't gotten these results with any other product."
Unique Jelly Texture
The serum's unique jelly texture is gentle enough for daily use and layers seamlessly under SPF, makeup, and other skincare products. One Sephora customer wrote, "The texture is more watery than oily, so it feels incredibly lightweight on the skin and absorbs quickly without leaving any greasy residue." The brand states that the jelly serum is infused with real strawberry and tangerine granules that burst on contact, promoting a fresh, dewy finish.
Customer Reviews
Promising reviews highlight the serum's effectiveness for mature skin. A reviewer named rubylaurie said, "Kind of expensive at $48 but it has done wonders for my 65 year old face!" JoJo0801 added, "My skin is eating this up. I've noticed my skin looking brighter and more even since adding it to my routine." jasmineugc2 called it a "love letter to my skin," noting that their skin tone is evening out. Kellymichelle12 appreciated the "light, refreshing scent" and the fact that it "layers well with the rest of my skincare and makeup without pilling or feeling heavy."
Price and Availability
The Olivia Umma Jelly Vitamin serum is priced at $48 and available at Amazon and Sephora. For those interested in other K-beauty serums, HuffPost also recommends the Iope PDRN Caffeine serum ($43), which contains PDRN, niacinamide, probiotics, and caffeine; the VT Cosmetics PDRN Reedle Shot ($33), a microneedling alternative with Korean wild ginseng PDRN; and the Mixsoon bean essence ($22), a daily hydrating essence with fermented soybean, barley, pomegranate, and Korean pear.
