2026 Washington, D.C. Auto Show Unveils New Brands and Immersive Drives
2026 D.C. Auto Show Adds Harley-Davidson, VinFast

The automotive spotlight returns to the American capital as the 2026 Washington, D.C. Auto Show opens its doors at the Walter E. Washington Convention Center. This year's edition promises a significant evolution, blending established industry giants with exciting new entrants and a strong focus on interactive, hands-on engagement for visitors.

New Faces and Familiar Favorites on the Show Floor

Marking a notable expansion of its scope, the 2026 show welcomes new manufacturers Harley-Davidson and VinFast to its exhibition floor. Their inclusion highlights the shifting landscape of mobility, offering attendees a look at electric innovation, bold design, and alternative transportation solutions alongside conventional vehicles.

In a move sure to delight fans, the show also sees the return of the beloved Land Rover brand, adding its renowned capability and luxury to the diverse lineup. They join a powerhouse roster of major automakers confirmed for the event, including Kia, Chevrolet, Toyota, Tesla, Polestar, and Subaru.

From Prototypes to Adoptable Pets: A Show of Variety

Attendees can expect a comprehensive display of automotive technology, ranging from everyday models to advanced prototypes. Kia will feature vehicles like the Telluride Hybrid Prototype and the 2027 Telluride X-Pro SX-Prestige AWD. Polestar will emphasize its performance-oriented electric vehicle lineup with models such as the Polestar 3.

Beyond sheet metal and technology, the show continues its community-focused traditions. Subaru brings back its popular Subaru Loves Pets adoption event, connecting attendees with local animal shelters and adoptable pets, seamlessly blending automotive passion with social purpose.

Immersive Experiences Take Center Stage

A key highlight of the 2026 show is the return of exclusive outdoor Ride & Drive experiences. Guests will have the rare opportunity to get behind the wheel of vehicles from Kia, Chevrolet, Toyota, Tesla, and Polestar, testing their performance beyond the static displays of the convention center.

Inside the venue, interactive exhibits will be woven throughout the space, encouraging deeper exploration and engagement with the latest automotive technologies and brand stories. This hands-on approach is designed to transform passive viewing into an active discovery process.

With its mix of debutants, returning icons, and immersive activations, the 2026 Washington, D.C. Auto Show positions itself as a premier destination for experiencing the current state and future direction of the auto industry. More details and ticket information are available at the official website, washingtonautoshow.com.