NASCAR Canada and CarGurus (Nasdaq: CARG) announced today a multi-year partnership establishing CarGurus as a Presenting Partner and the Official Automotive Marketplace of the NASCAR Canada Series. CarGurus, a leading automotive platform with the #1 rated car shopping app in Canada, joins Pinty's and NAPA Auto Parts as an official Presenting Partner.
CarGurus 200 at Canadian Tire Motorsport Park
As part of the agreement, CarGurus will serve as the entitlement partner for two races, beginning with the CarGurus 200 at Canadian Tire Motorsport Park in Ontario, the season-opening event. This marks the first time CarGurus has partnered with a motorsports series in Canada.
Executives Express Enthusiasm
“We are thrilled to welcome CarGurus as a Presenting Partner of the NASCAR Canada Series and a race entitlement partner at CTMP,” said Alan Labrosse, General Manager of NASCAR Canada. “CarGurus has become a trusted guide for consumers and dealers throughout the car buying and selling experience, and we look forward to working together to reach racing fans across Canada.”
Dafna Sarnoff, CarGurus Chief Marketing Officer, added: “CarGurus is driven by the idea that unbiased expert guidance and fast-moving innovation brings more trust and transparency to the car shopping experience. After 10 years in Canada supporting millions of shoppers, our mission to help shoppers feel confident they’re getting their best deal is stronger than ever. Our partnership with NASCAR Canada brings this energy to life, connecting our brand with a community that, like CarGurus, is growing rapidly in Canada.”
Partnership Details
CarGurus will be integrated prominently across multiple touchpoints of the NASCAR Canada Series, including race entitlements, digital activations, and fan engagement programs. The platform offers tools such as price drop alerts, transparent deal ratings and price history, and the ability to start financing online to save time at the dealership.
About NASCAR Canada Series
The NASCAR Canada Series is the premier motorsports league in Canada, featuring top drivers and teams competing from May through September on various racetracks across the country. Races are broadcast in English and French on RevTV, TVA, and TSN, and streamed in the United States on RevTV's YouTube channel. Since its launch in 2007, the series has grown into a development platform for drivers advancing to NASCAR's national divisions and other premier motorsports series.
