BEIJING, April 25, 2026 — The Beijing Auto Show 2026, which opened on April 24, marked a pivotal moment for Chery Group's iCAUR as the brand unveiled two major highlights: the ROBOX concept car and the right-hand-drive (RHD) version of the V27. Both were presented by Dr. Su Jun, CEO of iCAUR.
ROBOX Concept: A Glimpse into Future Mobility
The ROBOX concept car embodies iCAUR's vision for next-generation transportation. Its name, a fusion of "ROBOT" and "BOX," reflects a design philosophy that combines timeless proportions with forward-looking elements. The vehicle introduces a new design language featuring a streamlined OneBox silhouette paired with a high-clearance structure, balancing aerodynamic efficiency with off-road capability. Distinctive split round and rectangular lighting, clean modular surfaces, and a reimagined cabin space create a clear technological identity.
Right-Hand-Drive V27: Expanding Global Reach
Alongside the ROBOX, the right-hand-drive V27 underscores iCAUR's ongoing global expansion. The left-hand-drive version, positioned as a new-energy boxy vehicle with classic design, has already garnered strong market response in China and the Middle East. Its combination of distinctive styling and practical capability has contributed to growing recognition among users in these markets.
Developed as a global model, the V27 meets five-star safety standards in both China and Europe while adapting to the requirements of right-hand-drive markets. This introduction supports the brand's expansion across Southeast Asia and Oceania, where diverse driving environments and user needs demand localized solutions. The model reflects iCAUR's ability to translate global standards into practical, market-relevant products.
Building a Global User Ecosystem
Beyond its product lineup, iCAUR continues to cultivate a global user ecosystem. In partnership with China National Geographic, the brand is launching "The Grand Tour," a global exploration program designed to connect users with diverse landscapes and cultural experiences.
Additionally, reflecting the idea that each iCAUR is unique, the second season of the iCAUR Player Carnival invites users worldwide to participate in co-creation through vehicle customization projects. Selected works will be showcased at the SEMA Show. A wide range of customized versions of the V23 and V27 will also be displayed at the booth, highlighting the brand's approach to personalization and user-driven design.
Integration of Intelligent Technologies
At the exhibition booth, the AIMOGA robot was featured as an interactive element, demonstrating iCAUR's exploration of intelligent technologies beyond the vehicle. Through real-time interaction and scenario-based applications, it reflects the integration of mobility, artificial intelligence, and user experience.
Global Presence and Future Outlook
As iCAUR expands its presence across more than 40 countries and regions, supported by a growing network of global partners, the Beijing Auto Show marks another step in the brand's global development.
About iCAUR
iCAUR is a new-energy vehicle brand created for global users, rooted in the philosophy that "Classic Never Fades." By integrating timeless design with advanced technology and global standards, iCAUR aims to become the first choice for users seeking a new-energy SUV with enduring character and versatile capability.
