In March 2026, the global automotive market witnessed a remarkable performance from Chery group's emerging brands OMODA and JAECOO. The companies achieved total sales of 61,254 units worldwide, representing a staggering 210% increase compared to the same period last year. This figure establishes a new monthly sales record for the brands.
Explosive Growth in New Energy Vehicle Segment
Within these impressive totals, new energy vehicle sales reached 39,716 units, experiencing an extraordinary surge of 471% year-on-year. This dramatic growth has propelled the brands' cumulative global sales beyond 960,000 units, positioning them on the brink of entering the exclusive million-unit sales club.
Remarkably, OMODA and JAECOO have accomplished this milestone in less than three years, significantly outpacing the average growth trajectory within the automotive industry. Their achievement marks them as one of the fastest-growing young brands globally to approach the million-unit threshold.
Strategic Brand Positioning Fuels Success
The brands have developed through a parallel strategy that creates differentiated market coverage. OMODA concentrates on the global crossover segment, emphasizing urban trends and personalized mobility solutions. Meanwhile, JAECOO positions itself as an elegant off-road brand, catering specifically to outdoor exploration enthusiasts.
This dual-track approach has enabled precise targeting of mainstream global markets, providing structural support for sustained sales expansion. Popular models including the OMODA 5 and JAECOO 7 have become segment leaders worldwide, demonstrating strong consumer appeal.
Technological Innovation Drives NEV Momentum
The phenomenal 471% year-on-year increase in new energy vehicle sales during March is primarily attributed to the technological superiority of the SHS Super Hybrid System. This system features super high power, super low efficiency, and super long combined range as its core characteristics.
Amid persistently elevated fuel prices globally, this technology offers consumers a cost-effective new energy mobility solution that combines performance with efficiency.
European Expansion and Global Ambitions
In Europe, a traditional stronghold of the automotive industry, OMODA and JAECOO have demonstrated remarkable appeal. Within just two years, the brands have rapidly expanded into 16 European countries, achieving cumulative sales approaching 250,000 units.
Their growth rates rank among the industry's top tier, establishing them as one of the fastest-growing automotive brands in the competitive European market. Further expansion is planned, with official entry into France scheduled for April 2026, followed by Germany in May, achieving comprehensive coverage across the European continent.
Countdown to the Million-Unit Era
As of March 2026, OMODA and JAECOO's global cumulative sales reached 960,000 units, officially initiating the countdown to the million-unit milestone. Based on current robust sales momentum, the brand is projected to officially surpass one million units in April 2026.
This achievement would cement their status as one of the fastest-growing young brands in global automotive history to reach this significant sales threshold.
Celebratory Events and Future Strategy
April 2026 coincides with both the Chery International Business Summit and the Beijing Auto Show, as well as OMODA and JAECOO's third anniversary. To mark these occasions and the anticipated million-sales milestone, the brand will launch a series of major events.
These include a press conference at the Beijing Auto Show reviewing the brand's three-year global journey, the Wuhu New Million-Unit Sales Strategy Launch featuring the official production line rollout of the OMODA 4, and various technological demonstrations including the HEV Long-Distance Test Marathon and VPD Smart Parking Experience.
Additionally, the Ecosystem Pavilion will reopen with updated presentations of the brand's ecosystem layout, while the OMODA NIGHT Music Festival will blend technology and art to deliver innovative lifestyle experiences. These carefully planned events will showcase OMODA and JAECOO's future-oriented products and technologies, serving as a premier platform for engagement with global partners, users, and industry stakeholders.
