Porsche Cars Canada has released its official sales figures for the 2025 calendar year, revealing a nuanced performance in the Canadian luxury automotive market. The subsidiary reported total brand deliveries of 10,010 units for the year, representing a slight decrease of 3.5% compared to the 10,374 vehicles delivered in 2024.
Model Performance and Pre-Owned Success
While overall new vehicle deliveries saw a modest dip, several key models posted impressive gains. The 718 model line, comprising the Boxster and Cayman, achieved a new sales record. The 718 Cayman led the charge with 506 units sold, a significant jump from 379 in 2024. The 718 Boxster also saw growth, with sales rising to 468 from 451 the previous year.
In contrast, the flagship 911 model experienced a decline, with 2,037 units sold compared to 2,208 in 2024. The Cayenne SUV also saw a decrease to 2,551 units from 2,949. The Macan remained Porsche's best-selling model in Canada, with deliveries increasing to 3,877 from 3,779. The Panamera sedan grew to 321 sales from 248, while the all-electric Taycan saw a reduction to 250 units from 360.
A standout success story for the brand in 2025 was its certified pre-owned program. Porsche Approved Certified Pre-Owned vehicle sales reached 4,295 units, marking a robust increase of 4.7% over 2024 and establishing what the company calls its "best performance ever" for the program.
A Landmark Year for Brand Experience in Canada
The 2025 sales year was also marked by a major infrastructural investment for Porsche in Canada. The company inaugurated the Porsche Experience Centre Toronto, located in Pickering, Ontario, during the summer. This facility is only the tenth of its kind globally and the first ever in Canada, designed to deepen customer engagement with the brand.
"Porsche continues to grow its strong presence across the country," said Trevor Arthur, President & CEO of Porsche Cars Canada, Ltd. "The opening of the Porsche Experience Centre Toronto this summer has allowed customers and fans to get more intimately familiar with the brand and celebrate its deepening roots in Canada."
Looking Ahead
The sales report, issued on January 16, 2026, via Globe Newswire, included the standard forward-looking statements cautioning that future performance is subject to economic, political, and market risks. The results reflect a year of strategic brand-building for Porsche in Canada, balancing new vehicle deliveries with a rapidly expanding certified pre-owned business and enhanced customer experiences through its new flagship centre.
Headquartered in Toronto, Porsche Cars Canada, Ltd. serves as the exclusive importer and distributor for the German sports car manufacturer, supporting a network of 23 Porsche Centres nationwide.
