In a year of contrasting fortunes for the global automaker, vehicles built at the Windsor Assembly Plant in Ontario have emerged as a standout success story. Stellantis, the parent company of Chrysler, Dodge, Jeep, and Ram, reported its 2025 Canadian sales figures on Monday, revealing a significant slump across most of its brands. However, demand for Windsor-made minivans defied the trend, posting dramatic increases.
Minivan Momentum Offsets Broader Decline
The data shows that sales of the Chrysler Grand Caravan increased by 30 per cent in 2025, rising from 4,643 units the previous year to 6,017. The growth for the Chrysler Pacifica was even more striking, skyrocketing by 95 per cent from 5,486 vehicles sold in 2024 to 10,671 in 2025. This powerful performance ensured both models maintained their position as Canada's best-selling minivans.
This minivan surge provided a major boost to the Chrysler brand specifically, which saw its overall Canadian sales climb 61 per cent, from 10,394 in 2024 to 16,718 in 2025.
Stellantis Faces Overall Market Headwinds
The success in Windsor, however, was not enough to offset declines elsewhere in the Stellantis portfolio. The company's total Canadian sales for 2025 fell by 12 per cent, dropping to 114,720 vehicles from 129,945 the year before.
Beyond Chrysler, Fiat was the only other brand to record growth, with an 85 per cent increase to 2,439 vehicles. The company's other major lines all saw decreases:
- Jeep sales declined 11 per cent to 36,214 units.
- Dodge sales dropped 24 per cent to 10,684 vehicles.
- Ram sales fell 23 per cent to 48,005 units.
- Alfa Romeo sales sank 26 per cent to 660 units.
Dodge Charger's Transition and Accolades
The Windsor plant also produces the new Dodge Charger, which saw growth from a very small base. Sales increased from just 54 units in 2024 to 689 in 2025. The company noted that these figures largely reflect the initially tepid demand for the all-electric Dodge Charger Daytona.
In May 2025, Stellantis announced it was postponing production of the entry-level Dodge Charger Daytona R/T EV, citing tariff concerns and sluggish sales. The higher-performance Daytona Scat Pack EV remains in production.
This shift has refocused attention on the new gas-powered, inline-six cylinder "SIXPACK" Dodge Charger models. The first two-door Scat Pack versions began arriving at dealerships in December 2025. The Charger SIXPACK has already garnered significant acclaim, being named:
- TopGear.com's U.S. Vehicle of the Year
- The Detroit News 2025 Vehicle of the Year
- The 2026 Detroit Free Press Car of the Year
- A finalist for the North American Car of the Year award
Looking ahead, Stellantis Canada president Trevor Longley struck an optimistic note in a media release, marking the company's 100th year of operations in Canada. "As the country’s largest automotive employer, we are well-positioned for a strong 2026, building on recent momentum and modest market share gains," said Longley. "We expect this trend to continue as exciting new products enter the market."
