Canadian Skin Care Legacy: Elizabeth Grant Brand Thrives for 78 Years
In the heart of Toronto, a remarkable Canadian skin care story continues to unfold across generations. The Elizabeth Grant skin care brand, established in 1948, maintains its family-owned heritage and commitment to quality nearly eight decades after its founding.
A Family Tradition Spanning Three Generations
Elizabeth Grant founded her namesake company with a deeply personal mission. After suffering visible skin damage from a bomb blast during World War II, she collaborated with scientists to develop a formula that could help restore her skin. What began as a personal solution quickly transformed into a professional skin care line that now serves customers across Canada and beyond.
"There is no hype and no huff and puff, just science, consistency, and a proven track record of over 78 years and counting," explains Margot Grant Witz, the founder's granddaughter and vice-president of Elizabeth Grant International.
The brand remains proudly family-operated through three generations. Elizabeth Grant herself is now 103 years old, while her daughter-in-law Marion Grant is 73, and granddaughter Margot Grant Witz is 41. All three women continue to use the products they create alongside their loyal customer community.
The Torricelumn Difference
What sets this Canadian brand apart is its proprietary ingredient called Torricelumn, developed in 1948 and refined through decades of scientific research and real-world application. Unlike trendy ingredients that come and go, Torricelumn represents a foundational approach to skin health that predates contemporary industry buzzwords.
"Torricelumn is not a trend ingredient or a marketing concept," emphasizes Grant Witz. "It was developed in 1948, born out of real need and refined over decades through science, research and real-life use. It supports the skin's ability to hydrate, strengthen and regenerate, helping to visibly improve elasticity, firmness, radiance and overall skin resilience."
Philosophy of Celebrating Aging
Beyond its scientific foundation, Elizabeth Grant Skin Care embraces a distinctive philosophy about aging and skin health. The company aims to change cultural narratives around aging, moving away from fear and concealment toward celebration and honor.
"Aging is a privilege, not something everyone is afforded," notes Grant Witz. "Skin care should support us as we evolve, not ask us to erase ourselves."
This perspective informs both product development and brand messaging, creating what the company describes as a "deeply human" approach to skin care that balances topical solutions with emotional support for customers' confidence and self-image.
Evolution While Maintaining Core Values
Over its 78-year history, the brand has evolved while maintaining its foundational principles. The company continues to manufacture its complete product line in-house at its Toronto facility, ensuring quality control and consistency across all offerings.
"Our values have always been rooted in helping people," explains Grant Witz. "While the world around us can offer endless reasons to drift from that purpose, our ethos remains steady. We continue to grow, develop and evolve with intention, to ensure women never feel the need to shrink, and to empower our community from the inside out."
The brand's streamlined approach to product development focuses on efficacy rather than excessive variety, with each formulation building upon the Torricelumn foundation that has served customers for generations.
As this Canadian skin care legacy enters its eighth decade, the Elizabeth Grant brand demonstrates how family businesses can thrive by combining scientific innovation with human-centered values, creating products that serve both skin and spirit across generations of users.
