Despite the rise of celebrity beauty brands and the ever-growing popularity of luxury makeup and skincare products, there is nothing quite like the tried-and-true staying power of a classic pharmacy staple. Some brands never go out of style, especially when they manage to keep up with trends, much like E.l.f. has done in recent years.
Why the E.l.f. Camo Liquid Blush Stands Out
E.l.f.'s ever-growing roster of makeup products keeps the drugstore brand on everyone’s lips, both literally and figuratively. The Camo Liquid Blush has reviewers raving. Available in nine stunning colors, this liquid blush offers a long-lasting pop of color for your cheeks. Many have pointed out its remarkable similarity to Selena Gomez’s much pricier Rare Beauty Soft Pinch Liquid Blush.
Key Features and Benefits
- Highly Pigmented and Buildable: A little goes a long way, allowing you to achieve your desired intensity without looking cakey or dry.
- Lightweight Formula: The formula dries down to a soft, dewy finish, giving your skin a natural glow.
- Easy-to-Use Applicator: The rounded and grooved applicator makes application simple, whether you pat it in with your fingers or use a sponge or brush.
Reviewer Endorsements
Huffpost video producer Leah Mark is a big fan of the E.l.f. liquid blushes. “I think they are great, much easier to work with than the Rare Beauty and they are more buildable. I also like that they blend easier as well,” she said. She added that the low price point gives her more freedom to experiment and get creative.
Here are some more glowing reviews from happy shoppers:
- “It’s an amazing rare beauty dupe and gives a ton of pigment so be careful but i love this product!” — Katie
- “Best blush I’ve ever used. This blush is EXTREMELY pigmented and is comparable with the Juvias place blush but at less than half the price!” — Catherine
- “Beautiful! Love these! I bought two colors to try. The rose is such a nice, neutral lighter pink. Looking forward to trying the others!” — Ohiogirl926
- “Perfect Peach is such a great color for me! I’m thrilled because most blushes are too pink or red for my light, neutral, and slightly olive skin. I love how it instantly brightens my face rather than me trying ‘to make the blush work for me.’ Just one tiny dot on each side is more than enough. I blended it with a brush and a sponge. I prefer the brush then blending edges out with very damp sponge to get a natural blend. Lasts all day. Easy to take off.” — Mom to Switch kid
- “This blush is amazing. A tiny bit goes such a long way. And the texture on the skin is really nice. I’ll be buying more shades asap” — Becca
- “i love this product so much! it’s literally the rare beauty liquid blush but cheaper. super pigmented and so pretty. i definitely recommend.” — Tala
Where to Buy
You can purchase the E.l.f. Camo Liquid Blush for $8 at Amazon, Target, E.l.f., and Ulta.



