Canadian LGBTQ+ advocate, model, and Sports Illustrated Swimsuit edition star Lauren Chan has teamed up with Canadian clothing brand Joe Fresh for a celebratory Pride capsule collection. The collaboration, announced on May 14, 2026, features gender-free designs with a sporty aesthetic, including a cropped muscle T-shirt, vintage-inspired ringer tee, trucker hat, and more. The pieces are emblazoned with empowering slogans such as "Love Wins" and "Everyone's Teammate."
Inspiration Behind the Collection
Chan explains that the collection is rooted in the idea that the 2SLGBTQ+ community functions like a team. "There are visible leaders, quieter contributors, allies and people facing the greatest opposition — and progress only happens when everyone is supported," she said. "Working with Joe Fresh gave me the scale to uplift the whole roster and invite more people to join us in pushing equality forward."
Inclusive Sizing and Family Focus
Available in adult and children's sizes, the collection aims to spark conversations about inclusion and equality across generations. "When designing Pride pieces that families and kids will wear, it became clear how important it is to introduce ideas like inclusion and equality early," Chan added. "Through this collaboration with Joe Fresh, we're able to spark those conversations across generations while also giving back — because Pride is about joy, yes, but it's also about making a tangible impact."
Support for PFLAG Canada
A total of $25,000 from proceeds will be donated to PFLAG Canada, a national charitable organization that supports 2SLGBTQ+ individuals, families, and communities across the country. This contribution underscores the collection's commitment to tangible change.
Availability and Pricing
The Joe Fresh x Lauren Chan Pride collection launches on May 14 in select stores and online. Prices range from $12 to $25. The collection serves as both a celebration of Pride and a reminder of the ongoing fight for equality. "Pride is both joyful and hard-won. It's a celebration, but it's also a reminder that our community is still fighting for equality," Chan said. "This collection reflects that duality. Partnering with Joe Fresh allows me to bring that message of resilience, teamwork and triumph to so many more people, which feels especially meaningful right now."
