Canadian hair-care brand Oligo Professionnel has launched a new line exclusively for blonds called Blacklight Blonde Science. The brand, founded in Montreal nearly four decades ago, has leveraged its extensive research and professional expertise to create a collection tailored to the unique needs of blond and highlighted hair.
Understanding Blond Hair
According to Ilan Cohen, president of Oligo Professionnel, the brand's deep understanding of blond hair stems from years of professional experience. He explains that blond hair has three core needs: hydration, structural repair, and tone preservation. The Blacklight Blonde Science line addresses these needs through a fusion of skin-care science and nutrition science.
What Makes It Unique
Cohen describes the line as a marriage between advanced cosmetic actives and nutrient-rich superfood complexes. Each product is built around a skin-care-inspired active paired with a curated superfood blend tailored to specific blond concerns. The visual identity features a signature '+' symbol on each package, representing this dual approach.
The collection includes categories such as NEU (short for neutralize), designed to preserve brightness and combat brassiness caused by environmental factors, water minerals, and pollution. NEU VIO and NEU BLU are precision-formulated products within this category.
Target Audience
Blacklight Blonde Science is designed for anyone with blond hair or blond elements, including natural blonds, color-treated blonds, highlighted brunettes, and those with dimensional blond accents. Cohen emphasizes that blond hair is not defined by age, gender, or ethnicity, but by its structural and tonal needs.
The line is now available for purchase, offering salon-quality care for blond hair enthusiasts across Canada and beyond.
