In a major development for dessert lovers across the country, Baskin-Robbins Canada and Nestlé Canada have announced a groundbreaking partnership that will bring the iconic scoop shop experience directly to Canadian grocery stores. Starting in February 2026, consumers will be able to purchase select Baskin-Robbins signature ice cream products in the freezer aisles of major retailers nationwide, transforming ordinary grocery shopping into delightful culinary adventures.
A Sweet Collaboration for Canadian Consumers
This strategic alliance represents a significant expansion for both brands, combining Baskin-Robbins' legendary ice cream heritage with Nestlé Canada's extensive distribution network and manufacturing expertise. The collaboration aims to make beloved ice cream flavors more accessible to families throughout Canada, allowing them to enjoy premium frozen treats without visiting a physical scoop shop location.
Executive Perspectives on the Partnership
Mark Cecchetto, President of Ice Cream at Nestlé Canada, expressed enthusiasm about bringing the Baskin-Robbins experience into Canadian homes. "Canadians have long associated Baskin-Robbins with joy, nostalgia, and innovative flavors that truly delight the senses," Cecchetto stated. "Through this exciting launch, we're extending that fun, whimsical Baskin-Robbins experience directly to consumers' freezers, making special moments more accessible than ever before."
Michael Haley, President and Managing Director of International Operations at Inspire Brands, which owns Baskin-Robbins, echoed this sentiment. "We're absolutely thrilled to partner with Nestlé Canada to bring our most cherished treats to even more Canadian households," Haley remarked. "For generations, our scoop shops have served as destinations for celebration, joy, and unforgettable frozen desserts. Now, together with Nestlé Canada, we're making it simpler than ever for families to experience that same Baskin-Robbins magic anytime they desire, right from the comfort of their own kitchens."
Initial Product Lineup Revealed
The partnership will debut with five fan-favorite ice cream flavors available in convenient, shareable tubs:
- Chocolate Chip Cookie Dough
- Gold Medal Ribbon
- Cotton Candy
- Chocolate Mousse Royale
- Mango Tango
Each flavor has been carefully selected based on its popularity and nostalgic appeal among Canadian consumers. The tubs are designed specifically for family sharing, encouraging moments of connection over delicious frozen desserts.
Expanding Beyond Traditional Formats
Beyond the classic ice cream tubs, the brands will also introduce a new line of ice cream sandwiches later in 2026. These handheld treats will feature three of Baskin-Robbins' most iconic flavor profiles:
- Chocolate Chip
- Caramel Ribbon
- Chocolate Mousse Royale
This expansion into different product formats demonstrates the partnership's commitment to meeting diverse consumer preferences and usage occasions.
Canadian Production and Quality Standards
All Baskin-Robbins ice cream products for the Canadian grocery market will be proudly manufactured in London, Ontario, utilizing 100% Canadian dairy ingredients. This domestic production ensures freshness and supports local agricultural communities while delivering the rich, creamy texture that Canadian consumers expect from premium ice cream products.
Notably, all flavors will be crafted without artificial colors, reflecting both companies' commitment to simple, honest ingredients that prioritize great taste above all else. This approach aligns with growing consumer demand for cleaner labels and transparent food production practices.
Nationwide Retail Distribution Strategy
Beginning in February 2026, Baskin-Robbins ice cream products will be available in freezer sections at major grocery retailers across Canada, including:
- Loblaw stores
- Walmart locations
- Metro supermarkets
- Sobeys outlets
Additional retail partners are expected to be announced as the launch date approaches, potentially expanding the products' availability to even more Canadian communities.
Special Costco Offering
In a separate but related development, the Caramel Ribbon Sandwich will receive special packaging as a 10-pack available exclusively at Costco locations in both Eastern and Western Canada starting in April 2026. This bulk offering caters to larger families and those who wish to stock up on their favorite frozen treats.
Historical Context and Brand Significance
Baskin-Robbins, founded in 1945, has grown to become the world's largest chain of ice cream specialty shops, with more than 7,800 retail locations across 36 global markets. The brand's entry into Canadian grocery stores represents a strategic evolution of its business model, adapting to changing consumer shopping habits while maintaining its commitment to quality and innovation.
Nestlé Canada brings decades of experience in food manufacturing and distribution to this partnership, having established itself as a trusted name in Canadian households across multiple product categories. The collaboration leverages both companies' strengths to create a winning formula for frozen dessert success in the competitive Canadian market.
The combined expertise of these two industry leaders promises to deliver exceptional frozen treats that capture the essence of the classic Baskin-Robbins experience while offering unprecedented convenience for Canadian consumers. As February 2026 approaches, anticipation builds for what promises to be a transformative moment in Canada's frozen dessert landscape.
