Volkswagen Canada Launches Dual-Sided Car Flags for Multicultural Soccer Fans
As the excitement for international soccer builds across Canada this summer, Volkswagen Canada is celebrating a uniquely Canadian experience: supporting both Canada and a heritage nation. The automaker has created a limited-edition collection of custom dual-sided car flags, featuring Canada on one side and one of five competing nations on the other: Germany, Portugal, Mexico, Argentina, and Korea Republic.
This initiative is based on research from a Volkswagen-commissioned survey conducted by Harris Poll, which found that more than half of Canadians with heritage from another country (59%) agree that a single country's flag does not fully represent their World Cup identity. Additionally, 63% say their fandom reflects both their Canadian identity and their family heritage.
The survey also revealed that 84% of Canadians agree that multicultural identity is part of what makes World Cup fandom unique in Canada. Furthermore, 76% of Canadians believe fans should not have to choose between rooting for Canada and their heritage nation during the World Cup. A majority (71%) say dual-nation car flags better reflect modern Canadian identity, and 64% of Canadians with heritage from another country would proudly display both flags.
“Known as the people’s sport, soccer has a unique ability to bring people together across cultures, generations and communities,” said Edgar Estrada, President of Volkswagen Canada. “As the people’s car, Volkswagen is excited to create something that reflects the reality of modern Canadian fandom. For many people, supporting Canada and supporting their heritage nation are equally important, and these flags celebrate both sides of that story.”
The campaign builds on Volkswagen’s ongoing commitment to supporting soccer culture in Canada and creating experiences that foster connection, inclusion, and community. As Canada’s passion for the sport grows ahead of the 2026 tournament, Volkswagen is helping bring fans together while reflecting the multicultural identity that defines Canadian soccer culture.
As part of the campaign, Volkswagen has partnered with Canadian soccer broadcaster and former professional player Jordan Wilson to spark conversations and share personal experiences about shared fandom.
