McDonald's Canada Unveils Exclusive OVO Collaboration with Drake
McDonald's Canada has announced an exciting new partnership with global music superstar Drake, launching a limited-time menu inspired by his iconic October's Very Own (OVO) brand. The collaboration, which debuted on Tuesday, February 18, 2026, introduces the "Afters Meal," a late-night offering designed to attract customers with unique culinary creations.
The OVO-Inspired Menu Details
The centerpiece of this collaboration is the "Afters Meal," priced at $14.99. It includes a choice between a Junior Chicken or a McDouble sandwich, accompanied by poutine and a specially crafted beverage called Nite Sprite. This innovative drink mixes classic Sprite with blue raspberry syrup and is served in a distinctive black paper cup featuring the gold OVO owl logo. For those interested in just the beverage, it is available separately for $4.99.
Marketing materials for the promotion, spotted in Toronto, showcase the golden arches alongside the slogan "Where Night Owls Land," emphasizing the late-night focus. This initiative aims to tap into the growing trend of celebrity-branded fast-food items, leveraging Drake's massive popularity and his personal connection to the brand.
Drake's History with McDonald's
Drake's affiliation with McDonald's is not new. The Toronto-born artist has been photographed picking up orders at the chain and even served burgers and fries at a 2018 afterparty in Los Angeles. His involvement adds authenticity to the collaboration, resonating with fans who see it as a natural extension of his brand identity.
On social media, the announcement generated significant buzz, with posts like "OVO X MCDONALDS ?? ICEMAN INSPIRED SPRITE DRINK ?" from user Fais, highlighting the excitement surrounding the limited-edition items.
Context of Celebrity Fast-Food Collaborations
This partnership follows a series of similar ventures by McDonald's and other fast-food chains. In recent years, McDonald's has teamed up with artists such as Shania Twain, whose meal featured All Dressed McShaker Fries and strawberry pies, and Travis Scott, whose 2020 collaboration included a quarter pounder with cheese, bacon, lettuce, fries with barbecue sauce, and a Sprite. Scott's deal was notably the first celebrity partnership since the McJordan in 1992.
Shania Twain expressed her enthusiasm, stating, "This collaboration feels like a homecoming for me. I fell in love with McDonald's fries while working as a crew member in Toronto, so being able to dress them up with my personal touch was surreal." Travis Scott similarly remarked, "I couldn't be more excited to bring the Cactus Jack x McDonald's collaboration to life. We are bringing together two iconic worlds."
Competitive Landscape in the Industry
The move by McDonald's comes as competitors ramp up their own celebrity-inspired offerings. Tim Hortons partnered with Justin Bieber in 2021 and later launched scrambled egg boxes with actor Ryan Reynolds, who joked about eating "an irresponsible amount of eggs" during the development process. More recently, Toronto celebrity chef Matty Matheson collaborated with KFC on a menu featuring items like the Matty Melt Sandwich and Matty Mega Melt Poutine, showcasing the ongoing trend of leveraging star power to drive customer engagement.
These collaborations are strategic efforts to attract new demographics and boost sales in a competitive market. By aligning with high-profile figures like Drake, McDonald's aims to create buzz and foster loyalty among younger, trend-conscious consumers.
The OVO x McDonald's collaboration is available for a limited time, offering fans a unique dining experience that blends music culture with fast-food innovation. As the fast-food industry continues to evolve, such partnerships highlight the growing intersection of entertainment, branding, and culinary creativity.
