Hollywood legend Pamela Anderson is championing her home country as the perfect sanctuary for a fresh start. The actress and recent Golden Globes presenter has officially teamed up with Destination Canada, the nation's tourism marketing organization, to launch a campaign encouraging a profound "reset" for the new year through travel to Canada.
A Homegrown Reset for the World
The campaign, announced in January 2026, leverages Anderson's deep personal connection to the Canadian landscape. In an Instagram post promoting the initiative, the Ladysmith, B.C., native shared her heartfelt reasoning. "For me, that reset has always been found at home in Canada," Anderson stated. "It's where everything quiets, where I can breathe a little deeper."
Her message extends a personal invitation to global audiences. Anderson is urging people to pause, reconnect with their core priorities, and consider Canada as the backdrop for their own renewal. "So this year, I've partnered with Destination Canada to help you reconnect with yourself, with nature and with what matters most to you," she explained.
Your Chance for a Canadian Escape
The partnership is more than just promotional; it includes a tangible opportunity for fans and travelers. Anderson and Destination Canada have launched a contest where participants can win a trip to experience the Canadian reset firsthand. "Tell me what you're looking for, and we might just send you to the best place to uncover it," Anderson teased in her social media announcement.
Interested individuals can enter by visiting resolutionreset.com and sharing their hopes for 2026. The actress, whose recent work includes starring roles in films like The Last Showgirl and the Naked Gun reboot, made the offer even more enticing: "Tell me what you're hoping for in 2026 … and you might just find yourself in my favourite place on Earth."
Leveraging Star Power for Canadian Tourism
This collaboration represents a strategic move by Destination Canada to utilize authentic, celebrity-driven storytelling to boost tourism. By partnering with a globally recognized figure who has a genuine and well-documented love for her homeland, the campaign aims to cut through generic travel advertising.
The focus is on Canada's natural serenity and vast, quiet spaces as an antidote to modern chaos—a theme Anderson personally embodies. The initiative directly targets those seeking meaningful travel experiences centered on wellness, reflection, and a deep connection with nature, positioning Canada as the premier global destination for such a transformative journey in the coming year.
