Vancouver-based fashion retailer Aritzia has provided a significant boost to communities in need this winter, distributing more than 4,000 warm coats to women and girls across Canada. This charitable effort was the direct result of a successful one-day sales campaign held in October.
The One-for-One Campaign That Made a Difference
On October 27, Aritzia launched a special philanthropic initiative. The company pledged that for every iconic Super Puff coat sold in-store or online that day, it would donate a warm winter coat to someone in need. The campaign resonated with customers, leading to the donation of thousands of garments.
This initiative is a core part of Aritzia's The Gift of Warmth x You program. The donated coats were distributed through the company's established Aritzia Community program, which partners with respected national organizations. These partners ensure the coats reach those who need them most within their local networks.
Partnering with Communities for Direct Impact
The 4,000+ coats were channeled through Aritzia's charitable partners, which include major organizations like Big Brothers Big Sisters of Canada, YWCA Canada, and Baby2Baby. These groups have the grassroots connections to identify individuals and families facing hardship and to deliver the coats directly to them, ensuring the aid has an immediate, local impact.
This year's campaign continues a tradition Aritzia began in 2020. To date, the broader Gift of Warmth program has resulted in the donation of nearly 20,000 pieces of outerwear throughout North America, offering crucial protection during cold winter months.
A Broader Commitment to Social Responsibility
The coat donation is one facet of Aritzia's larger corporate social responsibility platform, A Better Everyday Together. The company reports that as of March 2025, it has contributed more than $79 million in combined product donations, financial support, and employee volunteer hours through this comprehensive program.
Founded in Vancouver in 1984, Aritzia has grown into a major retail force with over 100 stores across North America. The company's recent financial performance has been strong, with a second-quarter report in early October showing net revenue of $812 million, a notable increase of 32 percent from the previous year. This growth enables and amplifies its charitable endeavors.
The successful coat drive demonstrates how corporate initiatives can directly address community needs. For Aritzia, the campaign transforms the sale of a popular winter item into a powerful mechanism for providing warmth, security, and dignity to thousands of women and girls during Canada's coldest season.
