The Vancouver Canucks community is in mourning following the death of Joe Borovich, the man who designed the hockey club's original and iconic logo. The news was reported on January 17, 2026.
The Man Behind the Iconic Emblem
Joe Borovich was the creative force behind the Canucks' first primary logo, the now-legendary "stick in rink" design. This simple yet powerful symbol graced the team's jerseys when the franchise made its National Hockey League debut in the 1970-71 season. For countless fans, that logo represents the foundational era of the team and evokes deep nostalgia for the early days of NHL hockey in Vancouver.
A Lasting Legacy in Canucks Lore
While the team's visual identity has evolved over the decades with various logo and uniform changes, Borovich's original creation remains a cornerstone of the franchise's heritage. It is a symbol recognized across Canada and by hockey fans worldwide. The logo has seen revivals in various forms on alternate jerseys, a testament to its enduring appeal and the strong connection it maintains with the fan base.
The passing of Joe Borovich marks the loss of a key figure in the team's origin story. His work provided the Vancouver Canucks with their first visual identity, an emblem that has been worn by legends and cherished by generations of supporters. The logo is more than just a design; it is a piece of cultural fabric for the city and the sport.
Remembering a Piece of Hockey History
Details surrounding Borovich's death have not been widely disclosed, but the impact of his contribution is clear. In the world of professional sports, where team identities are fiercely guarded and celebrated, the creator of a logo holds a unique place. Borovich's design did not just market a team; it helped establish a community and a shared passion.
The Vancouver Canucks organization, its alumni, and its global fan base are now reflecting on this significant loss. Borovich's legacy is permanently etched into the history of the NHL and the city of Vancouver, living on every time the classic "stick in rink" emblem is displayed.
