Maple Leaf Sports & Entertainment and World Wrestling Entertainment have joined forces in a significant long-term partnership that promises to reshape the sports entertainment landscape in Toronto. The announcement, made on November 12, 2025, marks a strategic alliance between two of the most prominent names in sports and entertainment.
Strategic Collaboration Details
The partnership represents a major commitment between MLSE, which operates several of Toronto's premier sports venues, and WWE, the global wrestling entertainment powerhouse. While specific financial terms remain confidential, industry insiders describe the agreement as comprehensive and multi-faceted.
The collaboration comes at a time when WWE's popularity in Canada continues to surge, as evidenced by the recent success of events like the July 5, 2024 SmackDown at Scotiabank Arena where new WWE Tag Team Champions Johnny Gargano and Tommaso Ciampa celebrated their victory.
Enhanced Fan Experience and Event Calendar
This partnership is expected to significantly increase the number of WWE events hosted at MLSE facilities, particularly Scotiabank Arena, which has consistently drawn capacity crowds for wrestling programming. The agreement likely includes provisions for premium live events, television tapings, and other WWE programming throughout the year.
Toronto wrestling fans can anticipate more frequent opportunities to experience WWE action live, with the partnership ensuring that the city remains a key destination on WWE's North American tour schedule. The deal also opens possibilities for collaborative community initiatives and unique fan engagement opportunities.
Broader Implications for Canadian Sports Entertainment
The MLSE-WWE alliance represents more than just additional event dates. It signals a growing recognition of professional wrestling's mainstream appeal and its ability to drive significant economic impact through ticket sales, tourism, and media exposure.
This partnership strengthens Toronto's position as a premier destination for major entertainment events and demonstrates MLSE's strategy to diversify its content beyond traditional sports. The collaboration arrives as both organizations seek to capitalize on the evolving entertainment preferences of modern audiences.
The long-term nature of the agreement provides stability for WWE's Canadian operations while giving MLSE access to consistent, high-drawing entertainment content. Industry analysts predict this partnership could serve as a model for similar collaborations between sports franchise operators and entertainment companies across North America.
