Amazon Prime Day 2025 has officially started, offering thousands of deals across all categories. Among the best bargains are products that rarely see discounts, many at their lowest prices since Black Friday 2024 or earlier. With limited stock and time, shoppers are encouraged to act fast.
Beauty and Skincare Steals
Charlotte Tilbury's Lip Cheat lip liner in the iconic shade Pillow Talk is 29% off, now $20 (regularly $28). The creamy, hydrating formula contains jojoba oil and hyaluronic acid, according to senior shopping writer Tessa Flores. Another top pick is the Revision Skincare YouthFull Lip Replenisher, a $45 lip balm now $31 (30% off). Former HuffPost editor Janie Campbell called it a "game-changing product" that shows results after the first application.
Supergoop's Unseen Sunscreen, a cult-favorite clear SPF, is 20% off at $25 (regularly $38). This is the lowest price since before the 2024 holidays, except for a brief April sale. Sunday Riley's C.E.O. 15% Vitamin C Serum is 40% off at $51 (regularly $85), a price seen only four times in the past year.
Home and Kitchen Favorites
Coleman's collapsible hard cooler, which folds to 4.5 inches tall, is 30% off at $140 (regularly $200). It keeps ice cold for up to two days. Dawn Powerwash dish spray, called the "holy grail of dish soaps" by reviewers, has a 4-pack for $12 (regularly $18) — a 29% discount. The spray removes 99% of grease five times faster than other brands, according to the manufacturer.
The Bissell Little Green Mini carpet cleaner is 20% off at $80 (regularly $100). Former deals editor Janie Campbell praised it for removing stains from soy sauce, ketchup, and curry with minimal effort. The mini version includes a free bottle of stain-removing solution.
Electronics and Tech Deals
The Kindle Colorsoft, Amazon's first color e-reader, is 36% off at $160 (regularly $250). HuffPost contributor Nishka Dhawan noted its vivid colors, glare-free screen, and auto-adjustable brightness, calling it "worth it" for reading comics and graphic novels on the go. The Kindle Paperwhite is 21% off at $125 (regularly $160), with 16 GB storage and a glare-free display.
Roborock's Qrevo S Pro robot vacuum and mop is 36% off at $450 (regularly $700). This is the lowest price ever for this model, which empties itself, vacuums, mops, and learns your home's layout.
Health and Wellness Bargains
Premier Protein shakes, a 12-pack, are 35% off at $21 (regularly $32). The price hasn't been this low in the past year, according to price tracking. Liquid I.V. electrolyte drink mix, a 16-pack, is 30% off at $16+ (regularly $21). It hydrates faster than water alone, as noted by shopping writer Griffin Wynne.
Rogaine 5% Minoxidil Foam, a three-month supply, is 15% off at $42 (regularly $50). The foam formula prevents dripping, a key feature recommended by experts. Nutrafol Hair Growth Supplements, a 30-day supply, are 20% off at $70 (regularly $88) — the first time they've been included in Prime Day.
Fashion and Accessories
Away's Bigger Carry-On luggage is up to 20% off at $236+ (regularly $295). This is only the third time Away has participated in Prime Day. The suitcase fits carry-on regulations for most airlines and features 360-degree wheels and a compression pad system.
Beckham Hotel Collection pillows, with over 176,000 five-star ratings, are 30% off at $40 for a two-pack (regularly $60+). They are machine-washable and filled with a down alternative that resists sagging.
Cleaning and Household Essentials
Wet & Forget weekly shower cleaner is 19% off at $16 (regularly $20). It requires no scrubbing — spray it on, let sit overnight, and rinse. The bleach-free formula works on glass, porcelain, and tile but not natural marble. Tile by Life360 Bluetooth trackers, a 4-pack, are 40% off at $50 (regularly $84). They help locate keys, luggage, and more via an app.
Oral-B iO3 Limited electric toothbrush is 27% off at $80 (regularly $110). It features a pressure sensor and timer, similar to dentist-recommended models. Lego Creator 3-in-1 Forest Animals Red Fox kit is 30% off at $35 (regularly $50), allowing builders to create a fox, owl, or squirrel.
Final Tips for Shoppers
Prices change quickly during Prime Day, so shoppers should check back for updates. An Amazon Prime account is required to access all deals. Many of these items are expected to sell out fast due to their rare discounts.
