Calgary Wild FC is strengthening its lineup with a new playmaker off the pitch, as Alyssa Mitchell has joined the Northern Super League club as a majority owner. The American-based entrepreneur, with family roots in Winnipeg, acquires a 41 percent stake in Alberta's only women's professional sports team, becoming its largest independent investor.
Investment Details
Mitchell's passion for women's sports and commitment to advancing female leadership are key drivers behind her investment. 'Women's sports are one of the most exciting and underappreciated growth opportunities in the world right now,' Mitchell said. 'Calgary Wild FC represents everything I believe in – opportunity, resilience, ambition and community. I'm proud to support this powerful sport movement with a Club that is not only building a competitive team on the pitch but also wants to be a vehicle for positive social change and elevate a generation of female leaders off it.'
Background of Alyssa Mitchell
A graduate of the University of Tennessee, Mitchell brings a blend of business acumen and creative vision to the soccer team with her background in business management and entrepreneurship. She is the founder of DDAM, a sustainable luxury streetwear brand launched in 2020. Her experience spans global sourcing, brand development, and marketing strategy.
Impact on Ownership Group
Mitchell's investment increases the proportion of female-led capital in Wild FC from 56 to 76 percent, marking a powerful reflection of women investing in the future of women's professional sport. She joins a diverse ownership group of 36 investors that includes chair and founder Deanna Zumwalt, co-founder and CEO Lara Murphy, The51, along with business leaders across the country and a growing list of athlete investors.
'We are thrilled to welcome Alyssa to the Calgary Wild FC family,' said Wild FC chair and founder Deanna Zumwalt, who added Mitchell will also serve as the lead director for the team at NSL meetings. 'She brings an exceptional combination of global business perspective and marketing expertise with a deep passion for sport to our community. Just as importantly, she adds another strong female leader to our ownership group, along with a valuable perspective that will help shape our club's future. We are incredibly grateful for her belief in what we're building and look forward to officially welcoming her to Calgary in true Wild fashion very soon.'
Community and Inclusion
'Through the commitment of this growing group of investors, we have built our foundation on the bedrock of inclusion and community,' Zumwalt added. 'This model is not about one deep-pocketed owner, but a group of business and sport leaders contributing what they can to make our community stronger by giving young women the opportunity to soar as leaders on and off the pitch. They all have a shared passion for sport, and all believe the Calgary Wild FC is a game changer for creating opportunities for women in sport and business.'
Wild FC, which has dropped its first two matches of the season, hosts Montreal Roses FC at McMahon Stadium on Saturday at 3 p.m.
