Jim Beam, the world's number one bourbon and official spirits partner of the Cadillac Formula 1 Team, will celebrate America's 250th anniversary at the British Grand Prix in Silverstone. The partnership brings together two iconic American brands on the global stage of Formula 1, with events planned around the July 4 holiday.
New Global Anthem Spot: 'Better View'
In time for Silverstone, Jim Beam will debut its latest global anthem spot, 'Better View,' celebrating the fans who make race day their own. The campaign focuses on the shared experiences and traditions that define race day, whether watching from the stands or at home.
KK Hall, global vice president of marketing at Jim Beam, said: 'Better View is a celebration of the fans who turn race day into something bigger than the race itself regardless of where they are viewing the track. We believe the best moments are shared together, and this campaign is rooted in the friendships, traditions and connections that make race day memorable. From pre-race rituals to post-race celebrations, it’s not about where you’re watching from – it’s about who you’re with.'
Pit Stop BBQ and Limited-Edition Bottle
The campaign kicks off with a Cadillac Formula 1 Team x Jim Beam Pit Stop BBQ on July 1, transforming race week into a home away from home with live music, slow-smoked barbecue, and Southern hospitality. Team members and guests will gather to celebrate the Fourth of July in British style.
Members of the Cadillac Formula 1 Team will be the first to hold the new collectible 2026 Jim Beam White x Cadillac Formula 1 Team Limited Edition Bottle, honoring the craftsmanship behind both brands.
Tyler Epp, Global Head of Commercial Strategy for the Cadillac F1 Team, said: 'As the American team, we’re proud to celebrate the United States’ 250th anniversary at Silverstone – bringing some American tradition to our home away from home. Bringing people together to celebrate the Fourth of July, alongside a partner like Jim Beam, authenticates the foundational values on which the Cadillac F1 Team is being built.'
A 90-Year Legacy
The partnership has deep roots: over 90 years ago, Jim Beam, the brand's legendary founder, would place a mason jar of his proprietary yeast in the front seat of his Cadillac and drive it home each evening to protect it from fire and prohibition. This daily ritual preserved the essential ingredient that still defines Jim Beam's flavor today. Fred Noe, Jim Beam's seventh-generation master distiller, still drives a Cadillac as a tribute to that legacy.
The celebrations at Silverstone mark a fitting moment for two American originals to unite on the world's fastest stage, bringing people together on and off the track. Best Enjoyed Together. Best Enjoyed Responsibly.
