Stingray Digital Group Inc. is steering its growth strategy towards an unexpected highway: car karaoke. This move was highlighted by President, Co-founder, and CEO Eric Boyko during a recent discussion of the company's second-quarter financial results.
Strategic Expansion with TuneIn
The announcement comes on the heels of a significant deal for the Montreal-based company. Stingray has entered into an agreement to acquire TuneIn, a prominent global audio streaming service. This acquisition is positioned as a strategic step to significantly expand Stingray's content library and its international reach, creating new avenues for subscriber growth and engagement.
During an interview with BNN Bloomberg, Eric Boyko detailed the company's performance for the quarter ending in the fall of 2025. While specific financial figures from the Q2 results were not disclosed in the initial report, the CEO's commentary underscored a positive trajectory and confidence in the company's strategic direction.
Driving Engagement with In-Car Entertainment
A central pillar of this strategy involves deepening the company's footprint in the automotive entertainment sector. Boyko specifically identified car karaoke as a key area of focus for future growth. As vehicles become more connected, the demand for diverse and interactive in-car entertainment options is rising sharply.
Stingray aims to capitalize on this trend by leveraging its extensive music library and technological capabilities. The integration of TuneIn's platform is expected to further enhance this offering, providing drivers and passengers with a seamless and expansive audio experience, from live radio streams to on-demand singing sessions.
The acquisition of TuneIn and the push into interactive features like car karaoke represent a deliberate effort to diversify Stingray's revenue streams and solidify its position in the competitive digital media landscape. This approach demonstrates how traditional media companies are adapting to consumer habits that increasingly revolve around mobile and connected environments.
