BELLINGHAM, Wash. – In a strategic move to capture the growing new construction market, eXp Realty, the core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), has officially launched its specialized eXp New Homes division. Announced on March 05, 2026, this initiative aims to transform real estate agents into high-value development partners by providing comprehensive tools and education tailored to the sophisticated needs of the construction sector.
Bridging the Gap Between Brokerage and Development
The new division addresses a critical gap in the real estate industry, where traditional brokerage services often fall short in meeting the complex demands of new home construction. eXp New Homes offers agents a detailed roadmap to navigate everything from boutique urban developments to expansive master-planned communities. By equipping agents with specialized knowledge and resources, the division enables them to deliver elevated client experiences and build sustainable, high-volume businesses in the competitive new construction arena.
Strategic Vision from Leadership
Leo Pareja, CEO of eXp Realty, emphasized the forward-thinking nature of this launch. "We aren't just looking for the next listing; we're looking toward the next horizon of how global communities are built and experienced," Pareja stated. "The launch of eXp New Homes is our strategic response to the evolving needs of the new construction sector, where precision and partnership are the ultimate currencies."
Pareja further explained that the division empowers agents to move beyond the traditional resale mindset, stepping confidently into roles as strategic new home sales partners. This transformation is supported by builder-specific training, specialized certifications, and access to a powerful global network, allowing agents to collaborate directly with developers and scale their businesses alongside the neighborhoods they help bring to life.
Key Components of the eXp New Homes Division
The division is built on four core pillars designed to give agents a competitive edge in winning builder trust and dominating local markets:
- The eXp New Homes Certification: This premier certification program serves as the gateway for agents entering the new construction market. The curriculum demystifies how large-scale projects come to life, teaching agents how to secure listings and transition from being mere agents to becoming trusted development partners.
- Elite Branding and Visibility: Members gain access to a curated suite of premium marketing assets, including modern signage, luxury-grade brochures, and digital templates. These tools are specifically designed to resonate with the refined design and structural innovation characteristic of new construction homes, enhancing agent credibility and appeal.
- Developer-First Business Engine: The division provides specialized tools that streamline the sales process, such as project staffing and scheduling, automated builder reporting, marketing asset management, and professional presentation creators. These resources enable agents to move inventory with greater speed and precision, meeting the high standards of developers.
- A Powerhouse Community: Agents joining the division become part of a tight-knit network of new home specialists. This community facilitates bi-weekly mastermind sessions, referral opportunities, and direct access to industry leaders in construction and development, fostering collaboration and continuous learning.
Mastering the New Construction Lifecycle
eXp New Homes focuses on empowering agents to master the entire new construction lifecycle, from initial project conception to final sales. By providing education on the intricacies of new inventory and development processes, the division ensures agents can navigate complexities with confidence. This holistic approach not only boosts agent success but also enhances the overall client experience, positioning eXp Realty as a leader in the evolving real estate landscape.
The launch of eXp New Homes marks a significant step in redefining how real estate professionals engage with the construction sector, offering a blend of certification, marketing, tools, and community support to drive growth and innovation in new home sales.
