BELLINGHAM, Wash., April 30, 2026 (GLOBE NEWSWIRE) — eXp Realty, the most agent-centric real estate brokerage, announced that Sonia Orozco, a veteran real estate leader and former RE/MAX franchise owner, has officially joined eXp Realty alongside her 14-member, multi-million-dollar team, The Luxe Group. After 14 years with RE/MAX and over $48 million in total team sales volume in 2025, Orozco's move marks a significant new chapter for her business and her agents.
A Strategic Move for Growth
Orozco built The Luxe Group into a multi-million-dollar force under a legacy brand, but her transition to eXp Realty is centered on innovation, scalability, and long-term growth. Leo Pareja, CEO of eXp Realty, commented, "Sonia's decision reflects what many top-producing agents and teams are recognizing: the future belongs to those willing to evolve. We are proud to welcome Sonia and The Luxe Group to eXp as they position themselves for even greater scale, innovation, and opportunity."
Why Orozco Chose eXp
A respected 30-year industry veteran, Orozco built her reputation through high production and leadership within a recognized legacy brand. However, she realized that future growth required more than familiarity. After exploring alternatives, she found that eXp's integrated technology, collaborative ecosystem, and educational opportunities were unmatched. "When I started looking into other brokerages, there was just nothing else that matched what eXp had to offer," Orozco said. "Everything is readily available."
Broader Industry Trends
Orozco's transition reflects a broader trend where veteran agents prioritize infrastructure and flexibility over legacy branding. While commission structures often spark discussions, Orozco emphasized that her decision was based on overall business value. Now at eXp, she and her team are positioned to access broader collaboration and modernized systems for long-term momentum. "Environment is so important," Orozco added. "You have the opportunity to learn from every aspect of the field. It's not just about selling homes."
By bringing The Luxe Group to eXp Realty, Orozco underscores how established leaders are redefining success in a rapidly evolving real estate industry. For Orozco, the transition was not about leaving behind a successful past but about building a stronger future.
About eXp World Holdings, Inc.
eXp World Holdings, Inc. is the holding company for eXp Realty, a cloud-based real estate brokerage. The company offers a collaborative environment with advanced technology and agent-centric support.
