Pride flags were raised at Victoria city hall on Monday, June 29, 2026, as the annual Pride festival officially got underway. The ceremony drew community members, local leaders, and advocates who gathered to celebrate diversity and inclusion.
Ceremony Highlights
The flag-raising event featured remarks from Mayor Marianne Alto, who emphasized the importance of visibility and solidarity with the LGBTQ+ community. "This flag represents our commitment to equality and the ongoing fight for rights," Alto said during the ceremony.
Attendees waved small Pride flags and cheered as the rainbow banner was hoisted alongside the Canadian flag. The event also included performances by local drag artists and a moment of silence for those lost to hate crimes and HIV/AIDS.
Festival Schedule
The 2026 Victoria Pride Festival runs from June 29 to July 5, with a full slate of events including a parade, street party, film screenings, and educational workshops. Organizers expect record attendance this year, building on the momentum of previous festivals.
"We've planned over 50 events across the city, from family-friendly activities to late-night dance parties," said festival director Alex Chen. "There's something for everyone."
Community Response
Local businesses and organizations have shown strong support, with many displaying Pride flags and offering special promotions. The Victoria Police Department also participated, with officers marching in the parade for the first time in uniform.
"It's a sign of how far we've come," said longtime activist Jamie Lee. "But we still have work to do, especially for trans and non-binary people."
The festival coincides with Canada Day celebrations on July 1, adding to the festive atmosphere in the city.
