Segway's 2026 World Cup ride campaign, delivered in partnership with shared mobility operators Whoosh and JET, has demonstrated strong user adoption of shared micromobility during the tournament. The campaign, which supports urban transportation through complementary activations across Mexico, has helped residents, football fans, and visitors travel more easily between transit hubs, stadium districts, and other key destinations.
Free Ride and Discount Programs Drive Engagement
As part of the ongoing campaign, Segway's collaboration with JET continues in Mexico City through July 5. The activation began with a three-day free ride campaign from June 24 to 26 before transitioning on June 27 to a 50% discount program. By entering the promotional code SEGWAYJET50 in the GoJet app, each user can access three discounted rides, extending shared micromobility access throughout the remainder of the tournament.
While Segway's collaboration with JET has been underway, operational data from its collaboration with Whoosh has demonstrated strong user engagement. Beginning June 29, Whoosh also expanded its free ride campaign to Monterrey, further extending the campaign's reach during the tournament.
Impressive User Statistics Highlight Adoption
Till June 26, riders collectively have spent 54,413 promotional minutes using shared e-scooters, reflecting sustained engagement and the important role shared micromobility played in supporting daily travel. The campaign also attracted a significant number of new users: 89% of participants were first-time Whoosh riders, highlighting how major international events can encourage more people to experience shared micromobility for the first time and lower barriers to future adoption.
Meanwhile, riders averaged 25.1 minutes per trip, suggesting that shared e-scooters were not only used for short first-mile or last-mile connections but also became a practical transportation option across host cities during the tournament.
Industry Leaders Comment on Campaign Impact
“The 2026 World Cup offered a compelling showcase for shared micromobility’s role in supporting cities during high-traffic events and bringing sustainable transportation to broader audiences,” said Jasper Luan, Director of Market and Solutions of Segway-Ninebot Commercial Mobility Business Division. “In partnership with Whoosh and JET, we delivered for residents and football fans while demonstrating the viability of shared mobility solutions on the world stage.”
“This partnership with Segway reflects our commitment to making electric micromobility a real, everyday option for urban mobility in Latin America,” said Victor Coelho, PR Manager LATAM at JET. “Mexico is a strategic market for JET, and initiatives like this, combining our local operational expertise with Segway’s global scale, are exactly how we accelerate adoption and put more people on scooters.”
